Telemundo Appoints HBO Latin American Group for Distribution of its Pay TV Channel in the Region
via press release:
TELEMUNDO INTERNACIONAL APPOINTS HBO LATIN AMERICA GROUP FOR DISTRIBUTION OF ITS PAY TV CHANNEL IN THE REGION
MIAMI, June 11, 2014 – Telemundo Internacional announced the appointment of HBO Latin America Group to exclusively handle affiliate sales for its pay TV channel, Telemundo Internacional, in Latin America, excluding Mexico and Brazil.
“This partnership promises to further the growth and penetration that Telemundo Internacional has already achieved since its launch,” said Marcos Santana, President of Telemundo Internacional. “Telemundo Internacional is bound to become the most watched channel in the region, offering unique and relevant content developed for Hispanics in the United States and audiences around the world.”
Telemundo Internacional presents diverse and original programming including telenovelas, news segments and variety shows such as: Corazón Valiente, Flor Salvaje, Caso Cerrado, Suelta la Sopa, Noticiero Telemundo, Al Rojo Vivo and Un Nuevo Día.
“We are very pleased to have forged this strategic partnership with Telemundo Internacional and believe that its channel will be a valuable complement to our lineup,” added Emilio Rubio, President of Distribution for HBO Latin America Group. “We look forward to significantly expanding the reach of the channel throughout the region, offering to subscribers an additional source of entertainment.”
The appointment, effective as of this month, adds Telemundo Internacional to HBO’s basic channel lineup in the region. In addition to handling the sales of the channel to cable operators, HBO will also develop and distribute the channel’s new media platforms and manage the marketing strategy with its affiliates.
ABOUT TELEMUNDO INTERNACIONAL
Telemundo Internacional, a division of NBCUniversal’s Hispanic Enterprises and Content, is the international syndication and distribution arm of the US-based Telemundo and mun2 networks, as well as other leading content producers around the world. Its international assets include the pay TV channel Telemundo Internacional, which has distribution in more than 20 countries in Latin America, and the Telemundo channel in Africa, which offers content dubbed in English and Portuguese to more than 48 countries in the region. With a content portfolio including original telenovelas, series, specials, variety and music shows, as well as fiction and entertainment formats, Telemundo Internacional has become the world’s second largest distributor of Spanish language content, reaching more than 120 countries with more than 200 programming slots dubbed and subtitled into more than 40 languages, registering a total of 56,000 programming hours outside the United States and Puerto Rico.
ABOUT HBO LATIN AMERICAN GROUP
HBO Latin America Group is composed of affiliates of Time Warner Entertainment Company, L.P. and Ole Communications Group. HBO Latin America Group owns, operates and distributes the leading cable and satellite programming services in Latin America, Brazil and the Caribbean, including HBO, HBO2, HBO Signature, HBO Plus, HBO Family, HBO Caribbean, HBO On Demand, HBO GO, Cinemax, MAX, MAX Prime, MAX HD, MAX Caribbean, A&E, AXN, E! Entertainment Television, Sony Entertainment Television, Lifetime, Bio, History, H2 and Warner Channel.