‘General Hospital’ Hits a 21-Week High in Viewers & 8-Week Highs in Women 18-49 and Women 25-54

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via press release:

ABC is the #1 Network in Daytime Across Women 18-34, Women 18-49

and Women 25-54, Spiking by Solid Double Digits Year to Year

 

“General Hospital” Sets a 21-Week High in Total Viewers and 8-Week Highs in Women 18-49 and Women 25-54, Ranking #1 in the Target Women Demos

 

“The Chew” Eats Up 10-Week Highs in Total Viewers and Women 18-49, Levying the Largest Year to Year Gains of Any Program in Daytime in Key Women Demos

 

~ Pacing at All-Time Season Highs, Powered by its Top 22 Weeks Ever in Total Viewers

 

ABC:

 

For the week of June 2, 2014, ABC swept as the #1 network in daytime across Women 18-34 (188,000/0.6 rating), Women 18-49 (576,000/0.9 rating) and Women 25-54 (753,000/1.2 rating), generating across the board double digit growth year to year.

 

  • ABC was the only broadcast network registering year to year increases across all target demos: +15% in Total Viewers (3.0 million vs. 2.6 million), +25% in Women 18-34 (188,000 vs. 150,000), +25% in Women 18-49 (576,000 vs. 459,000) and +19% in Women 25-54 (753,000 vs. 631,000).

 

“The Chew”:

 

“The Chew” set 10-week highs in Total Viewers (2.8 million) and Women 18-49 (539,000/0.8 rating) and a 9-week high in Women 25-54 (675,000/1.1 rating) – since weeks of 3/24/14 and 3/31/14, respectively.

 

Impressively, pacing at all-time season highs across–the–board, “The Chew” has generated its Top 22 weeks in the series’ history in Total Viewers, Top 11 in Women 18-49 and Top 14 in Women 25-54.

 

  • Versus year ago, “The Chew” delivered the largest year to year increases of any program in daytime in Women 18-49 (+47% – 539,000 vs. 367,000) and Women 25-54 (+30% – 675,000 vs. 519,000), and led all talkers in gains in Total Viewers (+12% – 2.8 million vs. 2.5 million).

 

 

“General Hospital”:

 

“General Hospital” ranked as the week’s #1 program in daytime among Women 18-49 (680,000/1.1 rating – tied on rating) and placed an ultra-competitive #2 in Women 25-54 (909,000/1.5 rating), rising to 8-week highs in the target demos – since week of 4/7/14.

 

Also impressive, “General Hospitalspiked to a 21-week high in Total Viewers (3.1 million) – since week of 1/6/14 – with the week placing among the series’ Top 5 weeks in nearly 6-and-a-half years (dates back to 1/28/08).

 

  • “General Hospital” posted the biggest year to year gains of any program in daytime in Total Viewers (+24% – 3.1 million vs. 2.5 million) and of any daytime drama in Women 18-34 (+24% – 216,000 vs. 174,000), Women 18-49 (+22% – 680,000 vs. 557,000) and Women 25-54 (+20% – 909,000 vs. 757,000).

 

Source: NTI, U.S. ratings, weeks of 6/2/14, Live + Same Day. Daypart/Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

 

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