NBC's 'Dateline' Wins The Night in Adults 18-49

Categories: Network TV Press Releases

Written By

June 12th, 2014

Dateline OJ Simpson

via press note:

NBC tied for the nightlong win Wednesday in adults 18-49 among the Big 4 networks and won the night outright among ABC, CBS, NBC and Fox in total viewers with the #1 show of the night on those nets in both measures, “Dateline NBC.”
  • "Dateline NBC" (1.4/5 in adults 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, as well as total viewers (6.2 million) and adults 25-54 (1.9 rating).
  • “Dateline” tied for #1 for its first hour from 9-10 p.m. among the Big 4 networks and won its second hour from 10-11 p.m. among ABC, CBS and NBC in every key measure (adults, men and women 18-34, 18-49 and 25-54, plus total viewers), with an 18-49 margin of +78% (earning a 1.6 rating from 10-11 vs. a 0.9 for CBS’s “CSI” encore).
  • The “Dateline” telecast, featuring the report “The People vs. O.J. Simpson: What the Jury Never Heard,” grew from its first half-hour to its fourth by +33% in 18-49 (to a 1.6 from a 1.2), by +31% in 25-54 (2.1 vs. 1.6) and by +30% or 1.6 million persons in total viewers (6.9 million vs. 5.3 million).  In the 10:30 lead-in to local news, “Dateline” delivered a +50% margin of victory in the key news demo of adults 25-54 (with a 2.1 rating vs. a 1.4 for CBS’s second-place “CSI” encore).
  • “Growing Up Fisher” (0.9/4 in 18-49, 4.1 million viewers overall from 8-8:30; 0.9/3 in 18-49, 3.6 million viewers overall from 8:30-9 p.m.) maintained 100% of its 18-49 rating from half-hour to half-hour and grew by a tenth of a rating point or +20% in men 18-34 (to a 0.6 from a 0.5).
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