Nickelodeon Clinches 23rd Consecutive Week at the Top With Kids and Total Viewers
via press release:
NICKELODEON CLINCHES 23RD CONSECUTIVE WEEK AT THE TOP WITH KIDS AND TOTAL VIEWERS
SpongeBob SquarePants is Week’s Top Kids’ Show; Wallykazam! and PAW Patrol Lead Preschool Category
Nick at Nite Wins with Women 18-49 and TeenNick Posts Triple-Digit Gains with Core Demo
NEW YORK – June 17, 2014 – Nickelodeon closed the third week of June (6/9/14-6/15/14) as basic cable’s number-one network in total day with Kids 2-11 (2.5/799K) and total viewers (1.5M), scoring its 23rd consecutive weekly ratings win on strong performances from animation and preschool.
For the week, Nick landed the top three series with Kids 2-11. SpongeBob SquarePants ranked number-one across all TV, averaging a 4.8/1.5M (+17%), and was basic cable’s leading kids program with total viewers (2.6M). It was followed by Wallykazam! (4.4/1.4M, +91%) and PAW Patrol (4.1/1.3M, +71%), respectively.
Nickelodeon also scored the week’s top two preschool series: a brand-new episode of Wallykazam! scored the series a record performance with Kids 2-5 (8.0/992K, +90%) and the week’s top spot; PAW Patrol placed second, averaging a 7.2/890K (+67%).
Nick at Nite ranks as basic cable’s number-one net in total day with Women 18-49 (0.6/325K). The net also posted double-digit gains (+25%) with W18-49 in primetime.
Additionally, TeenNick posted triple-digit gains with its core Teen 12-17 demo for the week, averaging a 0.6/100K (+100%) and scoring a +83% increase with total viewers (348K).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).