UniMás was the Top Pick over Telemundo for the Second Consecutive Saturday Night

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via press release:

UniMás was the Top Pick over Telemundo for the Second Consecutive Saturday Night

 

UniMás Broadcast Prime Highlights – Week of June 9, 2014 to June 15, 2014

 

·         UniMás was the #2 Spanish-language network on Saturday night, out-delivering Telemundo for the second consecutive Saturday among Total Viewers  2+ (+32%), Adults 18-49 (+63%), and Adults 18-34 (+63%).

 

ü  UniMás’ feature film presentation, “Day of the Falcon,” delivered 534,000 Total Viewers 2+ (+62% adv.), 274,000 Adults 18-49 (+101% adv.), and 161,000 Adults 18-34 (+164% adv.), attracting more viewers than Telemundo’s “La Voz Kids” re-air. 

 

ü  Following “Day of the Falcon,” UniMás aired “Mummy: Tomb of the Dragon Emperor.” Airing head-to-head, the film out-delivered Telemundo’s movie (“Steal”) among Total Viewers 2+ (+29%) and Adults 18-49 (+69%), and Adults 18-34 (+41%).

 

·         In the current 2013/2014 season, UniMás reported primetime audience growth among Total Viewers 2+ (+17%) and Adults 18-49 (+17%), and Adults 18-34 (+11%) over the comparable weeks in the 2012/2013 season. 

 

·         UniMás, on average, more than doubled the combined audience of Estrella, Azteca, and MundoFox among Adults 18-34 (+115%).  UniMás also averaged more Total Viewers 2+ (+50%) and Adults 18-49 (+93%) versus the combined audience of Estrella, Azteca, and MundoFox.

 

Source: The Nielsen Company. NPM (06/09/2014-06/15/2014) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Prior Week (06/02/2014-06/08/2014); Current 2013/2014 season based on (09/23/2013-06/15/2014); 2012/2013 Season (09/24/2012-06/16/2013). Season–over-season comparison based on Most Current.

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