'Word News' is the Only Evening Newscast to Grow in Adults 25-54 from Last Year

Categories: Evening News TV Ratings,Press Releases

Written By

June 17th, 2014

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via press release:

“WORLD NEWS” IS THE ONLY EVENING NEWSCAST TO GROW IN THE ADULTS 25-54 DEMO (+14%) FROM LAST YEAR

 

“World News” is Up the Most in Total Viewers Compared to the Same Week One Year Ago

 

“World News” Increases in Total Viewers and Adults 25-54 from Year-Ago Week for Third Week in a Row

 

“World News” Scores Last Week’s Top Demo Telecast on Monday

 

“World News” is the Only Program to Improve on its Demo Performance Season to Date Compared to Last Year

 

For the week of June 9, 2014, “ABC World News with Diane Sawyer” averaged 7.265 million Total Viewers and a 1.6 rating/7 share/1.902 million in Adults 25-54, according to Nielsen Media Research.  For the 3rd week in a row, “World News” built on the year-ago week in both Total Viewers (+8%) and Adults 25-54 (+14%) – 6.711 million and 1.673 million respectively, on w/o 6/10/13.  In fact, “World News” grew the most year to year in overall viewers and was the only evening newscast to grow in the key adult news demo as “CBS Evening News” (+7%/-3%) and “NBC Nightly News” (+6%/-9%) were both mixed.

 

On Monday (6/9/14), “World News” beat “NBC Nightly News” by 27,000 demo viewers (2.138 million vs. 2.111 million) to deliver the week’s No. 1 Adults 25-54 telecast.  In fact, it was the 5th straight week for “World News” to own the week’s top demo telecast.

 

“World News” cut its year to year gap with “NBC Nightly News” in Total Viewers by 10% (1.175 million vs. 1.308 million), while slashing its Adults 25-54 margin by 81% (103,000 vs. 534,000).

 

Season to date, “World News” is up versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+5%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve on its news demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (-2%).

 

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-47% – 170,000 vs. 322,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 3rd consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

 

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+97% - 400,000 vs. 203,000).

 

For the week, “ABC World News” beat the “CBS Evening News” by 1.217 million Total Viewers and by 531,000 Adults 25-54.

Note: Due to the NBA Finals Game 3 on Tuesday (6/10/14) and Game 4 on Thursday (6/12/14), “World News” was retitled “Wrld News Tonite” on each night and each telecast was excluded from the averages.  In addition, due to U.S. Open Golf on Thursday (6/12/14) and the NHL Finals Game 5 on Friday (6/13/14), “Nightly News” was retitled “Nitely News” and each telecast was excluded from the average. ABC’s averages (Mon, Wed and Fri) and NBC’s averages (Mon - Wed) are based on three days and CBS’ on five days.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

 

EVENING NEWS (Week of June 9, 2014)

  TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 7,265,000 1.6/7; 1,902,000 1.1/5; 1,395,000 4.9/10
NBC NIGHTLY NEWS 8,440,000 1.7/7; 2,005,000 1.1/5; 1,444,000 5.6/12
CBS EVENING NEWS 6,048,000 1.1/5; 1,371,000 0.8/4;   955,000 4.1/ 9

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 6/9/14, 6/2/14 and 6/10/13. Most Current: 2013-2014 Season (9/23/13 – 6/15/14) and 2012-2013 Season (9/24/12 – 6/16/13).  All averages based on regular telecasts.

 

 
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