Highest-rated and most-watched NBA Finals in Spanish-language Television

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June 18th, 2014

NBA Finals 2014 Game 3

via press release:

Highest-rated and most-watched NBA Finals in Spanish-language Television

The 2014 NBA Finals on ESPN Deportes out delivered last year’s Finals, making it the highest-rated and most-watched NBA Finals in Spanish-language television (among HH, P2+, P18-49).

A total of 2,165,000 Hispanics (P2+) tuned-in to ESPN Deportes during the five games—that is +7% more than 2013’s seven-game championship series. The five-game series averaged a 0.7 Hispanic Household coverage rating – up +40% from last year’s Game 1-5 –, with an audience of 161,000 Hispanic viewers (P2+) – up 69% from last year. ESPN Deportes also won the night among all Hispanic cable networks in households, viewers, and all key Hispanic male and adult demos on June 8 for Game 2 and on June 15 for Game 5.

Game 5 was the highest-rated and most-watched game of The 2014 NBA Finals with a 0.9 Hispanic household rating and 189,000 Hispanic viewers (P2+). The San Antonio victory over the Miami Heat is now the second highest-rated and second most-watched NBA Game ever on ESPN Deportes among Hispanic Households, behind last year’s Game 7 (1.2 HH rating, 163K HHs)

The NBA Finals also delivered strong engagement across ESPN Deportes’ social platforms. Game 5 of the NBA Finals on ESPN Deportes scored over 218,000 unique tweets and 337,000 tweets the day of the game.

Source: TV-The Nielsen Company

Source: SocialGuide Intelligence

 
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