‘Undateable’ Retains 100% of Last Week’s Rating Despite Encore Lead-in

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via press notes:

Thursday Primetime Results:


  • With an encore lead-in this week versus an original lead-in last week, “Undateable” (0.9/3 in 18-49, 2.6 million viewers overall from 9:01-9:30 p.m. ET; 0.9/3 in 18-49, 2.5 million viewers overall from 9:30-10 p.m.) retained 100% of last week’s 18-49 rating at both 9:01 and 9:30 (0.9 both half-hours).  “Undateable” retained 100% of this week’s 18-49 lead-in and also maintained 100% of its rating from its first half-hour to its second.


  • This is the fourth time in its four weeks on the schedule that “Undateable” has maintained its full 18-49 rating from its first half-hour to its second.


  • All eight episodes of “Undateable” to date have out-rated every episode of all three of last summer’s original comedies on the Big 4 networks (NBC’s “Save Me” and Fox’s “Anger Management” and “The Goodwin Games”) in adults 18-49.


  • “Last Comic Standing” (1.4/5 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) is up +17% week to week in 18-49 rating (to a 1.4 from a 1.2) to win decisively at 10 among ABC, CBS and NBC by a +40% margin over ABC’s second-place season premiere of “Rookie Blue” (1.4 vs. 1.0).  “Last Comic” ranked #1 in the time period in every key demo among ABC, CBS and NBC (including a tie with “Rookie Blue” in women 25-54).


  • Despite the 10 p.m. hour, “Last Comic” grew half-hour to half-hour by +7% in adults 18-49 (to a 1.5 from a 1.4), +6% in adults 25-54 (1.7 vs. 1.6) and +11% in women 25-54 (2.0 vs. 1.8).


  • Last night’s “Last Comic Standing” is up versus NBC’s average in the time period last summer by +40% in adults 18-49 (with a 1.4 rating vs. a 1.0, L+SD non-sports) and by +21% in total viewers (4.005 million vs. 3.321 million).


  • An encore telecast of “Hollywood Game Night” (0.9/4 in 18-49, 3.4 million viewers overall from 8-9:01 p.m. ET) retained 90% of the prior week’s 18-49 rating for an original (with a 0.9 vs. a 1.0).  From its first half-hour to its second, “Hollywood Game Night” grew by +11% in adults 18-49 (to a 1.0 rating from a 0.9), +9% in adults 25-54 (1.2 vs. 1.1) and +14% in women 25-54 (1.6 vs. 1.4).


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