Mexico vs. Croatia Match of FIFA World Cup Brazil 2014 Delivers Most-Viewed Group Stage Match in Univision Deportes History

Categories: Network TV Press Releases

Written By

June 24th, 2014

Mexico Croatia World Cup

via press release:

MEXICO VS. CROATIA MATCH OF FIFA WORLD CUP BRAZIL 2014™ DELIVERS MOST-VIEWED GROUP STAGE MATCH IN UNIVISION DEPORTES HISTORY

 

Univision Digital’s Live Stream Coverage of the 2014 World Cup has reached 6.4 Million Unique Viewers through 36 matches, +11% Lift to Univision TV Audience

 

Univision Digital’s 2014 World Cup Live Stream Has More Than Doubled from 2010 Tournament


Univision Deportes presentation of the Mexico vs. Croatia match delivered the most-viewed group stage match in Univision Deportes history, averaging 7.1 million Total Viewers and 3.9 million Adults 18-49. The match aired on the Univision Network, and was simulcast on Univision Deportes Network (UDN), from 4:00 p.m. – 6:00 p.m. on June 23, 2014.

 

  • The match reached 12.6 million Total Viewers who tuned into all or part of the broadcast.
  • Univision Deportes coverage of the Mexico match ranked as the most-viewed match of the day, across all networks, almost tripling ESPN’s coverage of the match among both Total Viewers and Adults 18-49.
  • Univision Deportes aired the top two most-viewed matches on Monday, Mexico vs. Croatia and Netherlands vs. Chile. The Netherlands vs. Chile match delivered 2.6 million Total Viewers and 1.4 million Adults 18-49 at 12p, besting ESPN’s coverage of the same match by +40% and +46%, respectively.
  • Univision Deportes coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +46% among Total Viewers and +33% among Adults 18-49 through 36 matches.

 

Source: The Nielsen Company, NPM, Fast Nationals, L+SD data, Fast cume with 1 minute qualifier

 

DIGITAL HIGHLIGHTS:

 

  • Univision Digital’s live stream coverage of the 2014 World Cup has reached 6.4 million unique viewers through 36 matches, +11% lift to Univision TV audience.
  • Univision Digital is averaging 1.2 million live streams per match, +197% from the 2010 World Cup.
  • Univision Digital’s 2014 World Cup live stream reach has already more than doubled its entire 2010 World Cup Digital live stream reach.
  • The first twelve days of the 2014 World Cup (June 12 to 23, 2014) are the top twelve most visited days in Univision Digital history.  Monday, June 23, tops the list as Univision Digital’s highest trafficked day ever with 10.3 million visits, +9% more visits than June 17, Univision Digital’s second highest trafficked day.
  • In 2014, 87% of World Cup traffic on Univision Digital is via a mobile device, compared to 37% for the 2010 World Cup.
  • The Univision Deportes App has recorded over 2 million downloads since the beginning of the 2014 World Cup, twice the number of downloads recorded for the app in 2013.
  • The June 23 Croatia vs. Mexico match on Univision Digital recorded 1.3 million unique viewers stream over 62 million minutes and delivered 430K viewers during an average minute. The Croatia vs. Mexico match ranks second to the June 17 Brazil vs. Mexico match, which is Univision Digital’s most watched live stream to date with 1.6 million unique viewers, 72 million minutes streamed, and 541K viewers during an average minute.
  • On June 23, the Univision Deportes app earned the No. 1 position in the free sports app category in the Google Play Store for an eighth consecutive day. The app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.
  • Univision Digital recorded 1.6 million viewers for the June 17 Brazil vs. Mexico match, beating WatchESPN’s 1.3 million viewers for the same match as well as WatchESPN’s top two live streams of all time (1.4  million for Ghana vs. USA & 1.4 million for USA vs. Portugal).

 

Sources: Adobe Analytics, Distimo, Neulion and @ESPNResearch Twitter Account.

 

LOCAL HIGHLIGHTS:

 

Netherlands vs. Chile

 

During the match between Netherlands and Chile (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers in Los Angeles, Miami, Houston, Dallas, San Francisco and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

 

Univision stations out delivered the same match on ESPN among:

  • Total Viewers in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix

 

In fact, Univision stations also had more than three times the audience of ESPN among:

  • Total Viewers in Houston and Dallas; among Adults 18-49 in Los Angeles, Houston and Dallas; among Adults 18-34 in Los Angeles and Houston.

 

Croatia vs. Mexico

 

During the match between Croatia and Mexico (4:00 p.m.-6:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

 

Univision stations out delivered the same match on ESPN among:

  • Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

 

In fact, Univision stations had more than three times the audience of ESPN among:

  • Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults A18-34 in Los Angeles, Miami, Dallas, Chicago and Phoenix

 

The Croatia vs. Mexico match was the highest rated 2014 World Cup match thus far on Univision stations:

  • Among  Total Viewers in Houston, Dallas, Chicago and Sacramento
  • Among Adults 18-49 in Houston, Dallas and Chicago
  • Among Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

 

Source: Source: The Nielsen Company, NSI, (06/23/14), Netherlands vs. Chile game time 12:00 p.m. - 2:00 p.m. ET, Croatia vs. Mexico game time 4:00p.m. – 6:00 p.m. ET (match time).  Live game across time zones.  Highest rated match of 2014 World Cup based on program average.  Live +SD.

 

SOCIAL HIGHLIGHTS:

 

  • On 10 of the 12 days so far in the 2014 World Cup, Univision has ranked as the No. 1 network across all English and Spanish language broadcast networks in terms of Twitter unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.
  • For the first week of World Cup ending June 15th, which included the first 11 matches of the 2014 World Cup, Univision was the No. 2 network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating NBC, FOX and CBS.
  • During the second week of the World Cup (June 16 to June 22nd), Univision was the No. 1 network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.
  • Additionally, Univision’s airings of three of the matches the week of June 16th (U.S.A vs. Portugal, Ghana vs. U.S.A, and Brazil vs. Mexico) were the No. 1, No. 2 and No. 3 programs respectively across all English and Spanish language broadcast networks in terms of Twitter unique authors and Tweets.
  • In terms of Facebook, since the start of the World Cup, Univision Deportes had 168% more Facebook engagement on a per post basis as compared to ESPN's Facebook page, when normalizing for the fact that ESPN’s Facebook reach is 10 times larger than that of Univision and Univision Deportes.

 

Sources: Nielsen 6/12/14-6/23/14 and Facebook Analytics

 

CONTACT:  Esther Mireya Tejeda

(646) 560-4829

emtejeda@univision.net

 

 

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

 

 
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