ESPN Televises Most-Watched NBA Draft Since 1995
via press release:
ESPN Televises Most-watched NBA Draft Since 1995
Highest-rated and Most-watched NBA Draft Ever on ESPN
ESPN’s exclusive coverage of the 2014 NBA Draft Thursday, June 26, averaged 3,451,000 viewers (P2+) and a 2.3 U.S. household rating, making it the most-watched NBA Draft across all networks since 1995 (3,626,000) and the most-watched NBA Draft ever on ESPN, according to Nielsen. It also marks an increase of 15 percent from 2,999,000 viewers for last year’s telecast.
The 2.3 U.S. household rating is up 15 percent from a 2.0 U.S. household rating in 2013, ranking as ESPN’s highest-rated NBA Draft ever and the highest-rated NBA Draft on any network since 1996 (2.5).
Additionally, the NBA Draft on WatchESPN saw 327,000 unique viewers (up 166 percent over last year), 6.3 million total minutes (up 12 percent over last year) and an average minute audience of 22,856 (up 18 percent over last year).
The 2014 NBA Draft on ESPN was the most-talked-about TV program on Twitter yesterday, June 26, with 2.7 million tweets, according to Nielsen Social. The event was the fourth most-talked about NBA telecast of the year behind Game 5 (6.4 million), Game 1 (3.1 million), and Game 4 (2.9 million) of The Finals.