E! Original Docu-Series ‘Botched’ Draws 1.2 Million Viewers for Sunday Premiere
via press release:
E! ORIGINAL DOCU-SERIES “BOTCHED” NOTCHES 1.2 MILLION VIEWERS IN ITS SUNDAY NIGHT PREMIERE;
Over a Million Viewers Tune In to See The Removal of Silicone Implants from Former Supermodel Janice Dickinson
Los Angeles, CA –June 30, 2014 – E!’s new docu-series “Botched” featuring Drs. Paul Nassif and Terry Dubrow correcting extreme plastic surgery procedures, scored huge ratings on Sunday night in both Total Viewers (1.2 Million) and Adults 18-49 (805,000). The series increased its four-week time period average by more than double in the key demo of Adults 18-49 (+106%). In its permanent timeslot, the second original episode of ‘Botched’ outperformed its Tuesday night debut by double digits in both Total Viewers (+58%) and Adults 18-49 (+63%).
The premiere of “Botched” marks E!’s best new Sunday series premiere launch in the key demo of Adults 18-49 (since the premiere of the hit series Total Divas –7/28/13) as over a million viewers tuned in to see surgery correction on several patients including the removal and insertion of silicone implants on Janice Dickinson, “the world’s first supermodel.”
On the digital front, “Botched” drew 324,000 uniques on Eonline, the strongest season 1 premiere week performance since 2011.
Next week’s original episode airing Sunday, July 6 at 10 PM ET/PT, features several extreme cases including transgender star Kimber James who wants surgical corrections on her breasts, nose and vagina; the fix of a tragic deviated septum and internet celebrity Renee Talley who wants her famous botched bottom redone.