ABC's 'Mistresses' is Up to Best-Since-Premiere Numbers Against 'Under the Dome' Premiere

Categories: Network TV Press Releases

Written By

July 1st, 2014


via press release:

ABC Monday Prime (8-11pm – 5.6 million and 1.4/4 in AD18-49):  With The Bachelorette and Mistresses, ABC was the 2nd-most-watched TV network overall on Monday (5.6 million) to CBS with the Under the Dome premiere, while once again winning the night among key Women demos (W18-34/W18-49).


·         ABC was up week to week in both Total Viewers (+6%) and Adults 18-49 (+8%).


The Bachelorette (8-10pm – 6.3 million and 1.5/5 in AD18-49):  From 8-10pm, The Bachelorette continued to ranked #1 in its 2-hour time period among Total Viewers (6.3 million), Adults 18-34 (tie) and all key Women, leading its slot with Total Viewers for its 5th consecutive telecast on the night.  The Bachelorette was also the #1 most-social broadcast series on Monday night with 90,215 tweets, jumping 30% from the prior week and more than tripling runner-up CBS’ Under the Dome premiere (+205% - 29,617 tweets).


·         The Bachelorette was up 3% week to week in Total Viewers and held steady in Adults 18-49.


Mistresses (10-11pm – 4.1 million and 1.1/3 in AD18-49):  During the 10pm hour against the highly-promoted season premiere of CBS’ Under the Dome, ABC’s Mistresses was up week to week in Total Viewers (+14%) and Adults 18-49 (+10%) to deliver best-since-premiere numbers on both counts – since 6/2/14  The ABC drama was up year to year in Total Viewers (+14%) and was even in Adults 18-49 (3.6 million and 1.1/3 on 7/1/13).

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