Telemundo Becomes Fastest Growing Spanish-Language Broadcast Network in June

Categories: Network TV Press Releases

Written By

July 7th, 2014

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via press release:

TELEMUNDO BECOMES FASTEST GROWING SPANISH-LANGUAGE BROADCAST NETWORK IN JUNE

MIAMI – July 07, 2014 — Telemundo’s Monday-Friday primetime programming averaged 818,000 adults 18-49 in June 2014, up 39% vs. May 2014, making it the fastest growing Spanish-language broadcaster for the month. Telemundo’s Monday-Sundayprimetime programming was also strong for the month of June, with an average of 720,000 adults 18-49 and a 29% share among Spanish-language broadcast networks (3-net).

 

Additionally, Telemundo earned a 31% ratings share among Spanish-language broadcast networks in June 2014, its best ever monthly share for Monday-Friday primetime programming among adults 18-49 since the network has been measured in the national people meter sample, up one point vs. last year and six points vs. May 2014 in this demo.

 

Weekdays at 10pm, the network was bolstered by the successful second season of “El Señor de los Cielos,” which is earning an average of over 1.3 million adults 18-49, premiere-to-date. The series out-performed at least one English-language broadcast network in its timeslot every night in June among adults 18-34 and on all but one night among adults 18-49. Weekdays at 9pm, “En Otra Piel” averaged 705,000 adults 18-49 in June, its best monthly performance since premiering in February 2014 with a 23% growth over its May 2014 average of 574,000 adults 18-49.

 

 

Programming Highlights:

 

The finale of Telemundo's second season of “La Voz Kids” on June 8 ranked #1 among all Spanish-language broadcast programs on Sunday night delivering 2,630,000 total viewers, +18% over its closest competitor. The powerful finale averaged 1,223,000 adults 18-49. In addition, “La Voz Kids” ranked #1 in Los Angeles, regardless of language, among adults 18 to 49 and #1 in New York, Miami, Chicago, Houston, Dallas, San Francisco, Phoenix and Philadelphia, among all Spanish-language stations in its time period.

 

Telemundo’s Emmy Award winning morning show “Un Nuevo Día” was up 30% in adults 18-49 (90,000 vs. 69,000) and 20% in total viewers (212,000 vs. 176,000)  June 2014 vs. last year. In Q2, the show was up 31% in adults 18-49 (98,000 vs. 75,000) and 19% in total viewers (213,000 vs. 179,000) year over year.

 

The network’s daily news magazine “Al Rojo Vivo con María Celeste” registered a +12% growth in adults 18-49 (451,000 vs. 401,000) and +17% in total viewers (1.10m vs. 946,000) June 2014 vs. last year. In Q2, the show garnered a +6% growth in adults 18-49 (433,000 vs. 409,000) and +15% in total viewers (1.10m vs. 957,000) year over year.

 

“Noticero Telemundo,” Telemundo’s award winning newscast led by anchors José Díaz-Balart and María Celeste Arraras, was up 15% in adults 18-49 (346,000 vs. 300,000) and 27% in total viewers (872,000 vs. 686,000). For Q2, the newscast was up 6% in adults 18-49 (324,000 vs. 307,000) and 19% in total viewers (842,000 vs. 708,000) year over year.

 

 

Digital Highlights:

 

In June 2014, Telemundo.com reached 1.9 million unique monthly visitors, an increase of 67% compared to May 2014 and generated 36 million page views, up 34% vs. the previous month.

 

June was also a record-breaking month for Telemundo Mobile, with 1.4 unique monthly visitors, up 24% from last month, and 16 million page views, an increase of 34% from last month.

 

“El Señor de los Cielos” performed exceptionally well across online and mobile since the launch of its dedicated microsite, reaching 915,000 unique visitors, 12 million page views and 4.8 million video streams.

 

Additionally, the 2014 FIFA World Cup news generated a significant increase in traffic to Telemundo.com’s sports vertical, Deportes.  In June, the section reached 228,000 unique monthly visitors, an increase of 24% from May 2014 and 3.3 million page views, an increase of 50% vs. last month.

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Source: Nielsen, NPM, live+same day, 3/31/14-6/29/14 vs. 4/1/13-6/30/13, 5/26/14-6/29/14, 4/28/14-5/25/14, 5/27/13-6/30/13.  Strict daypart for M-F 7-11pm and M-Su 7-11pm.  Share based on TEL A18-49 impressions among sum of TEL+UNI+UMA in daypart cited.

 

LVK: Nielsen, NPM Live+SD, 6/8/14. NSI, Live+SD overnight preliminary data, 6/8/14, ranking based on 8-10:15pm ET/PT impressions. Nielsen Social, Program Rankings/ Hispanic Networks/ All Day Parts/ All Series/ All Episodes (6/8) – Based on Tweets. Nielsen Social, Program Rankings/ Broadcast Networks/ All Day Parts/ All Series/ All Episodes (6/8) – Based on Tweets

 

Adobe SiteCatalyst, May-June 2014.  US Only Traffic

 

About Telemundo:

Telemundo, part of Hispanic Enterprises and Content, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching  U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

 
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