NBC's 'American Ninja Warrior' Beats 'Under the Dome' to Win 10PM Hour in Adults 18-49

Categories: Network TV Press Releases

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July 8th, 2014

American Ninja Warrior July 7

via press note:

  • "American Ninja Warrior" (1.8/5 in adults 18-49, 5.4 million viewers overall from 9-11 p.m. ET) topped “Under the Dome” to win “Ninja’s” second hour from 10-11 p.m. among ABC, CBS and NBC in adults 18-49 (with a 1.9 rating that hour for “Ninja” vs. a 1.7 for “Dome” and a 0.9 for ABC’s “Mistresses”). “Ninja” also won the two-hour  9-11 p.m. time period among the Big 4 in adults, men and women 18-49 and adults, men and women 18-34.
  • With its first original telecast since June 23, "American Ninja Warrior" achieved its top 18-49 rating since June 2 (1.9) and delivered a season high for a regular telecast in total viewers (highest since a special “USA vs. Japan” telecast on Jan. 13 averaged 5.537 million).  Versus its prior original telecast on June 23, “American Ninja Warrior” grew by +6% in 18-49 (with a 1.8 rating vs. a 1.7) and was up +4% in total viewers (5.357 million vs. 5.151 million).
  • "American Ninja Warrior" grew last night with each succeeding half-hour in adults 18-49, with this track: 1.6, 1.7, 1.8, 1.9.  From its first half-hour to its fourth, “Ninja” increased by +19% in 18-49 rating (to a 1.9 from a 1.6) and +9% in total viewers (5.6 million vs. 5.2 million).
  • An encore telecast of “Last Comic Standing” (1.0/3 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) grew by +15% versus its previous encore in this slot on June 23 in total viewers (4.0 million vs. 3.5 million).
 
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