NBC Sweeps Six of Six Half Hours Among Big Four in Adults 18-49

Categories: Network TV Press Releases

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July 9th, 2014

The Night shift July 8 2

via press note:

Despite airing an encore “America’s Got Talent,” NBC won Tuesday night in 18-49 and total viewers among the Big 4:
  • With the #1 and #2 shows of the night in 18-49, “America’s Got Talent” and “The Night Shift.”
  • Leading six of six half-hours among the Big 4 in 18-49 and total viewers.
  • Leading the night among those nets in every key measure.
  • An encore telecast of “America’s Got Talent" (1.7/6 in 18-49, 7.9 million viewers overall from 8-10:01 p.m. ET) is #1 in the time period among the Big 4 in every key measure and is the #1 telecast of the night on the Big 4 in every key demographic.
  • The “America’s Got Talent" encore grew steadily throughout its four half-hours, with this track: 1.3, 1.6, 1.9. 20.  The “Talent” rebroadcast grew by +54% from its first half-hour to its fourth in 18-49 rating (to a 2.0 from a 1.3) and by +14% or 1.0 million persons in total viewers (8.3 million vs. 7.3 million).
  • “The Night Shift" (1.3/4 in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET) grew +8% versus the last time it aired with an encore lead-in (1.2/4 in 18-49, 5.921 million viewers overall  on June 24) in both 18-49 and total viewers.  “The Night Shift” is the #2 show of the night on the Big 4 in 18-49, behind only “Talent.”  “The Night Shift” is #1 in the time period among ABC, CBS and NBC in adults 18-34, 18-49 and 25-54, total viewers and other key measures.
  • “Night Shift” retained 93% of its 1.4 from last week, when it enjoyed an original lead-in – last night’s lead-in from 9:30-10 was down 35% week to week -- a 2.0 last night vs. a 3.1 a week ago in that half-hour.  In total viewers, “Night Shift” also retained 93% of last week’s average (6.408 million vs. 6.873 million), despite a lead-in drop at 9:30 of 33% (8.279 million this week for a “Talent” encore vs. 12.286 million last week for a “Talent” original in that half-hour).
 
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