NBC's 'Dateline Saturday Night Mystery' is Top Primetime Show of the Night on the Big 4

Categories: Network TV Press Releases

Written By

July 13th, 2014

datelinelogo

via press note:

NBC is #1 in primetime Saturday night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers with the #1 primetime show of the night on those nets in all three categories, "Dateline Saturday Night Mystery.”
  • "Dateline Saturday Night Mystery” (0.9/4 in 18-49, 5.1 million viewers overall from 8-10 p.m. ET) is the #1 primetime show of the night on the Big 4 networks and #1 in its two-hour time period on those nets in adults 18-49, adults 25-54, total viewers and other key measures.  From its first half-hour to its fourth, “Dateline Saturday Night Mystery” grew by +43% in adults 18-49 (to a 1.0 rating from a 0.7), by +40% in adults 25-54 (1.4 vs. 1.0) and by +55% or 2.2 million persons in total viewers (6.1 million vs. 3.9 million).
  • "Dateline Saturday Night Mystery” matched its series-high adult 18-49 rating and equaled NBC’s top 18-49 result in the slot, excluding sports, in 22 months (since Sept. 15, 2012).
  • A rebroadcast of “The Blacklist” (0.4/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET.) tied the show’s previous four Saturday encores in adult 18-49 rating and was up versus the prior week’s encore in the slot by +16% in total viewers (2.926 million vs. 2.524 million).  In total viewers, “The Blacklisttopped its prior 10 Saturday rebroadcasts to earn the show’s second biggest overall audience on a Saturday to date, behind only a September 28, 2013 rebroadcast of the show’s premiere.
 
© 2014 Tribune Digital Ventures