FOX Ranks Number Two for the Week Ending July 27 Among Adults 18-34

Categories: Press Releases

Written By

July 29th, 2014

So you think you can dance logo

via press release:



FOX’s week was highlighted by the premiere of HOTEL HELL, MASTERCHEF, SO YOU THINK YOU CAN DANCE, GANG RELATED and UFC Fight Night leading the network to rank No. 2 for the week among Adults 18-34 and No. 3 among Adults 18-49.


Overall, FOX had:


  • 8 of the Top 20 programs among Adults 18-49: MASTERCHEF (No. 5), HELL’S KITCHEN (No. 10), HOTEL HELL (No. 11), FAMILY GUY (No. 13), AMERICAN DAD (No. 14), SO YOU THINK YOU CAN DANCE (No. 17 tie), UFC FIGHT NIGHT 7/26 (No. 17 tie), and THE SIMPSONS (No. 17 tie).


  • 10 of the Top 20 programs among Adults 18-34: MASTERCHEF (No. 2), FAMILY GUY (No. 8 tie), AMERICAN DAD (No. 8 tie), THE SIMPSONS (No. 11 tie), HELL’s KITCHEN (No. 11 tie), HOTEL HELL (No. 13), SO YOU THINK YOU CAN DANCE (No. 15 tie), SIMPSONS ENCORE (No. 15 tie), UFC FIGHT NIGHT 7/26 (No. 15 tie) and BOB’S BURGERS ENCORE (No. 19).


  • 5 of the Top 20 programs among Teens: HELL’S KITCHEN (No. 7), THE SIMPSONS (No. 9), MASTERCHEF (No. 12), SIMPSONS ENCORE (No. 18 tie) and SO YOU THINK YOU CAN DANCE (No. 18 tie).


  • 1 of the Top 20 programs among Total Viewers: MASTERCHEF (No. 16).



Program and Nightly Highlights


Monday: FOX won its ninth consecutive Monday with a 1.8/6 adult 18-49 rating. The season two premiere of HOTEL HELL posted a 1.5/5 among Adults 18-49. The season two premiere of Hotel Hell is projected to see +30% to +60% lift in 30 Day Multi-platform versus Live + Same Day (5.3 Mil to 6.4 Mil), up from its 2012 debut in Multi-Platform lift (+22%, 6.2 Mil). MASTERCHEF posted a new season high (2.1/7), tying VH1’s Love & Hip Hop Atlanta as Monday’s No. 1 program.


Tuesday: FOX (0.5/2) placed No. 6 in broadcast prime with its encore comedy block: FAMILY GUY encore (0.8/3), BROOKLYN NINE-NINE encore (0.5/2), THE MINDY PROJECT-9p special encore (0.5/2) and THE MINDY PROJECT-9:30p encore (0.4/1).


Wednesday: FOX ranked No. 4 in Wednesday prime among Adults 18-49 with SO YOU THINK YOU CAN DANCE (1.1/4). Going head-to-head against an original America’s Got Talent for the first time this summer, So You Think You Can Dance picked up one-tenth from a week ago.


Thursday: FOX (1.2/5) placed No. 3 on Thursday with the HELL’S KITCHEN finale (1.7/7) and GANG RELATED (0.7/3). The finale of Hell’s Kitchen is projected to experience a +32% to +42% lift (6.6 Mil to 7.1 Mil) from Live + Same Day to 30 Day Multi-Platform Audience, in line with last summer’s two-hour finale which gained +37% (7.5 Mil) in 30 Day Multi-Platform.


Friday: FOX (0.4/2) ranked No. 6 (tie- CW) in broadcast prime with an encore MASTERCHEF (0.6/3) followed by an encore of 24: LIVE ANOTHER DAY (0.3/1).

Saturday: FOX ranked No. 1 in prime, averaging a 1.0/5 from 8-10P. UFC Fight Night (1.1/5) increased six-tenths versus FOX Saturday Baseball’s Live + Same Day average in the time period (0.5/2) and was steady with UFC’s most recent in season Saturday match up (1.1/4 LS, 4/19/14).


Sunday:  FOX (1.0/4) was the No. 2 network for Sunday prime with an animation encore line-up: AMERICAN DAD-7:00p encore (0.6/2), BOB’S BURGERS encore (0.8/3), THE SIMPSONS-8:00p encore (1.0/3), THE SIMPSONS-8:30p encore (1.1/4), FAMILY GUY encore (1.4/5) and AMERICAN DAD encore (1.3/4).

© 2015 Tribune Digital Ventures