FOX Ranks Number Two for the Week Ending July 27 Among Adults 18-34

Categories: Press Releases

Written By

July 29th, 2014

So you think you can dance logo

via press release:



FOX’s week was highlighted by the premiere of Hotel Hell, MASTERCHEF, So You Think You Can Dance, GANG RELATED and UFC Fight Night leading the network to rank No. 2 for the week among Adults 18-34 and No. 3 among Adults 18-49.


Overall, FOX had:




  • 5 of the Top 20 programs among Teens: HELL’S KITCHEN (No. 7), THE Simpsons (No. 9), MASTERCHEF (No. 12), SIMPSONS ENCORE (No. 18 tie) and So You Think You Can Dance (No. 18 tie).


  • 1 of the Top 20 programs among Total Viewers: MASTERCHEF (No. 16).



Program and Nightly Highlights


Monday: FOX won its ninth consecutive Monday with a 1.8/6 adult 18-49 rating. The season two premiere of Hotel Hell posted a 1.5/5 among Adults 18-49. The season two premiere of Hotel Hell is projected to see +30% to +60% lift in 30 Day Multi-platform versus Live + Same Day (5.3 Mil to 6.4 Mil), up from its 2012 debut in Multi-Platform lift (+22%, 6.2 Mil). MASTERCHEF posted a new season high (2.1/7), tying VH1’s Love & Hip Hop Atlanta as Monday’s No. 1 program.


Tuesday: FOX (0.5/2) placed No. 6 in broadcast prime with its encore comedy block: Family Guy encore (0.8/3), BROOKLYN NINE-NINE encore (0.5/2), The Mindy Project-9p special encore (0.5/2) and The Mindy Project-9:30p encore (0.4/1).


Wednesday: FOX ranked No. 4 in Wednesday prime among Adults 18-49 with SO YOU THINK YOU CAN DANCE (1.1/4). Going head-to-head against an original America’s Got Talent for the first time this summer, So You Think You Can Dance picked up one-tenth from a week ago.


Thursday: FOX (1.2/5) placed No. 3 on Thursday with the HELL’S KITCHEN finale (1.7/7) and GANG RELATED (0.7/3). The finale of Hell’s Kitchen is projected to experience a +32% to +42% lift (6.6 Mil to 7.1 Mil) from Live + Same Day to 30 Day Multi-Platform Audience, in line with last summer’s two-hour finale which gained +37% (7.5 Mil) in 30 Day Multi-Platform.


Friday: FOX (0.4/2) ranked No. 6 (tie- CW) in broadcast prime with an encore MASTERCHEF (0.6/3) followed by an encore of 24: LIVE ANOTHER DAY (0.3/1).

Saturday: FOX ranked No. 1 in prime, averaging a 1.0/5 from 8-10P. UFC Fight Night (1.1/5) increased six-tenths versus FOX Saturday Baseball’s Live + Same Day average in the time period (0.5/2) and was steady with UFC’s most recent in season Saturday match up (1.1/4 LS, 4/19/14).


Sunday:  FOX (1.0/4) was the No. 2 network for Sunday prime with an animation encore line-up: American Dad-7:00p encore (0.6/2), BOB’S Burgers encore (0.8/3), THE SIMPSONS-8:00p encore (1.0/3), THE SIMPSONS-8:30p encore (1.1/4), Family Guy encore (1.4/5) and American Dad encore (1.3/4).

© 2015 Tribune Digital Ventures