Univision is the #1 Network for the Second Consecutive July Sweep Among Both Adults 18-49 And Adults 18-34

Categories: Network TV Press Releases

Written By

July 31st, 2014

mi-corazon-es-tuyo-hero

via press release:

UNIVISION IS THE NO. 1 NETWORK FOR THE SECOND CONSECUTIVE JULY SWEEP AHEAD OF ABC, CBS, FOX AND NBC AMONG BOTH ADULTS 18-49 AND ADULTS 18-34

 

Univision stations in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento ranked #1 among Adults 18-49 in primetime outperforming ABC, CBS, FOX, and NBC local stations

 

NEW YORK - JULY 31, 2014 – Univision Communications Inc. today announced that the Univision Network ranked as the No. 1 network in primetime for the second consecutive year among both Adults 18-49 and Adults 18-34 during the 2014 July sweep.  Univision stations in Los Angeles and New York ranked as the No. 1 and No. 2 most watched stations in the country, respectively, during primetime and total day among key demographics.

 

“The fact that our network was able to maintain the No. 1 position in primetime among these key demographics for two consecutive July sweeps as more networks air first-run shows validates our strong position in the industry amidst increased competition. It’s a top priority of ours to continue to deliver world-class, culturally-relevant content that our viewers crave – in all of the ways that they want it – and we’re confident that as long as we continue to do so, we’ll remain at the forefront,” said Randy Falco, president and CEO of Univision Communications Inc.

 

Univision also continued to attract the youngest viewers in all of network primetime television with a median age of 39, which was 17 years younger than the top 4 English-language broadcast networks’ average of 56.

 

Univision had the most programs within the top 20 on all of television during the July sweep among Adults 18-34 compared to ABC, CBS, NBC and FOX.

 

ADDITIONAL NETWORK HIGHLIGHTS:

Univision debuted “Mi Corazon Es Tuyo” (My Heart Is Yours) during the 2014 July sweep and is currently averaging 3.6 million Total Viewers 2+, 1.8 million Adults 18-49 and 831,000 Adults 18-34. Since its premiere, the novela has positioned Univision as the No.1 network during the Monday to Friday 8pm hour among both Adults 18-34 and Adults 18-49.

 

Additionally, Univision’s Monday to Friday 9 p.m. novela, “Lo Que La Vida Me Robo” (What Life Took From Me), delivered more Adult 18-49 viewers than many of the regularly-scheduled primetime programs on English-language television including:

 

Source: The Nielsen Company. NPM (07/03/2014-07/30/2014) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. “Mi Corazon Es Tuyo” based on (07/21/2014-07/30/2014).

 

Local Market Highlights

 

During the July 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched stations in the country, respectively, in primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34, and in total day among Adults 18-49. Among Adults 18-34 in total day, Univision had the top three most watched stations in the country.  KMEX Univision 34 in Los Angeles was No. 1, WXTV Univision 41 in New York was No. 2 and KXLN Univision 45 in Houston was No. 3.

 

Additionally, WXTV Univision 41 in New York and KMEX Univision 34 in Los Angeles had the No. 1 and No. 2 most watched late local newscast in the country, respectively, among Adults 18-49.

 

Univision finished as the No. 1 broadcast station in the following dayparts and markets:

 

  • Primetime
    • Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
    • Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento
    • Total Viewers in Los Angeles, New York, Miami, Houston and Dallas

 

  • Total Day
    • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
    • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
    • Total Viewers in Los Angeles, Miami and Houston

 

  • Early Evening News
    • Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco and Phoenix
    • Adults 25-54 in Los Angeles, Houston, Dallas and San Francisco

 

  • Late News
    • Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
    • Adults 25-54 in Los Angeles, Houston and Dallas

 

Source: The Nielsen Company, NSI, July14 (07/03/14-07/30/14). Early evening local news is defined as a local newscasts with 6pm ET/PT start time; 5pm CT/MT start time.  Late Local News is defined as a local newscasts with 10/11pm ET/PT start time; 9/10pm CT/MT.  Includes regular newscasts only.  Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8pm-11pm/Sun 7-11pm ET/PT (Mon-Sat 7-10pm/Sun 6-10pm CT/MT) and FOX/CW Mon-Sat 8pm-10pm/Sun 7pm-10pm ET/PT (Mon-Sat 7-9pm/Sun 6-9pm CT/MT).  Total day defined as Monday-Sunday 6am-2am.  Rankings based on average impressions.  Most watched station in the country based on average impressions across all LPM markets.   Live+SD.

 
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