NBC's 'Dateline' is Friday's Number One Broadcast Program in Adults 18-49 & 25-54

Categories: Network TV Press Releases

Written By

August 2nd, 2014

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via press note:

 

  • Dateline NBC” (1.2/5 in 18-49, 5.7 million viewers overall from 9-10 p.m. ET) ranks as the #1 show of the night on ABC, CBS, NBC and Fox in adults 18-49 (1.2) and adults 25-54 (1.6).  “Dateline” won the time period among the Big 4 in adults 18-49, adults 25-54, total viewers and other key measures and grew from half-hour to half-hour by +18% in adults 18-49 (to a 1.3 from a 1.1), +14% in total viewers (6.1 million vs. 5.3 million), +13% in adults 25-54 (1.7 vs. 1.5) and +21% in women 25-54 (2.3 vs. 1.9).

 

  • Dateline” equaled the show’s top Friday result since May 30 in adults 18-49 and adults 25-54, growing versus last week’s 8-10:01 p.m. rating by +9% in 18-49 (1.2 vs. 1.1) and by +7% in 25-54 (1.6 vs. 1.5).

 

  • The NBC News Special “Hannah Anderson: Anatomy of a Kidnapping”  (1.0/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) reported seven-week highs for NBC in the slot in 18-49, 25-54 (1.3) and total viewers (best since Stanley Cup coverage on June 13).

 

  • “Hannah Anderson: Anatomy of a Kidnapping”  finished within 0.1 of a point of slot regular “20/20 in adults 18-49 (1.0 vs. 1.1), ranking #2 in the time period among ABC, CBS and NBC in 18-49 and tying for #1 among those nets in men 18-49 and men 18-34.

 

  • An encore telecast of Monday’s “Running Wild with Bear Grylls” (0.6/3 in 18-49, 2.5.7 million viewers overall from 8-9 p.m. ET) tied for #2 in the hour among the Big 4 in adults 18-49.

 

 
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