TV Ratings Friday: Football Inflates 'Masters of Illusion' & 'What Would You Do?'

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August 9th, 2014

Masters of Illusion Episode 2 Blindfold

Adults 18-49: Rating/Share 1.2/5 1.1/4 0.9/4 0.7/3 0.4/2
Adults 18-34: Rating/Share 0.8/4 0.6/3 0.6/3 0.4/2 0.2/1
Total Viewers (million) 4.917 4.694 3.629 5.227 1.516

Note: Ratings on all networks are subject to downward adjustment in the finals due to high-rated local pre-emptions for NFL preseason football. 

ABC was number one in adults 18-49 while CBS won with total viewers.  

On ABC, the season finale of What Would You Do? scored a possibly football inflated 1.2, up 9 percent from last week’s 1.1 adults 18-49 rating. 20/20 garnered a 1.1, down 8 percent from last week’s 1.2 adults 18-49 ratinng, but that, too, may change in the finals.

On the CW, Masters of Illusion notched a 0.4, up 33 percent from a 0.3 adults 18-49 rating for last week's premiere, though the number may be an illusion, thanks to football.

Broadcast primetime ratings for August 8, 2014 (all Live+Same Day ratings):

Time Net Show 18-49 Rating/Sh Total Viewers (Millions)
8:00 ABC Shark Tank - R 1.2/6 5.38
  FOX MasterChef - R 0.9/3 3.06
  CBS CSI - R 0.8/3 5.06
  NBC Running Wild With Bear Grylls - R 0.7/3 3.02
  CW Masters of Illusion  0.4/2 1.59
8:30 CW Whose Line Is It Anyway? - R 0.4/2 1.48
9:00 NBC Dateline - R (9-11PM) 1.2/5 5.53
  ABC What Would You Do? - Season Finale 1.2/4 4.45
  FOX Bones -  R 0.9/3 3.34
  CBS Hawaii Five-0 - R 0.7/3 4.86
  CW Penn & Teller: Fool Us - R 0.4/2 1.70
10:00 ABC 20/20 1.1/4 4.92
  CBS Blue Bloods - R 0.8/3 5.76


-   In Late-Night Metered Markets Friday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.


  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.


  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.


  • From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.6/2, delayed by PGA Golf coverage).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.1/1, delayed by PGA Golf coverage).


  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.




NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Definitions: Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here. Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.) Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports. Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast. For more information see Numbers 101 and Numbers 102.

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