via press release:
STARZ ORIGINAL SERIES “OUTLANDER” ROMANCES
MEN AND WOMEN ALIKE
STRONGEST MULTIPLATFORM PERFORMANCE FOR A
NEW SERIES PREMIERE IN STARZ HISTORY
Brings 3.7 Million Multiplatform Total Views and Counting, Draws Equal Male and Female Viewership
Estimated 2.3 Million Viewers Watched on STARZ Flagship Alone
Additional 1.4 Million Views and Counting from Multiplatform Audience
Beverly Hills, Calif. – August 11, 2014 – August 9th was #OutlanderDay as the STARZ original series premiered to millions of viewers. With an extensive free sampling campaign, the show delivered the highest number of multiplatform views for a new series premiere in STARZ history, delivered equally on male and female viewers and trended heavily on social media throughout the weekend.
More than 2.3 Million viewers watched the series premiere episode Live+Same Day (Live+SD) during its opening weekend on STARZ flagship channel alone
- More than 720,000 Live+SD viewers for series premiere at 9PM ET/PT
- 1.5 Million Live+SD total viewers watched the combined Saturday telecasts
- 51% of viewers were female, 45% male (P18+)
- Early reporting of the week-long on-demand, online platforms and affiliate TVE services yielded an additional 1.4 million to-date, delivering 3.7 million views and counting
- The series is also a media and social media success for the network, with fans hosting viewing parties around the country:
- No. 1 in Nielsen Ratings for Twitter conversation volume among all television series on premiere day
- Trended twice at No. 2 in U.S Twitter Trends during the east coast airing (trended for 20 minutes the first time)
- 27K total mentions day of premiere, ranking higher than recent premium TV new series premiere social mentions (**SOURCE: Sysomos)
In overall multiplatform performance, the series performed on par with the network’s previously highest rated new series premiere, “Black Sails,” despite the fact that Persons Using Television (PUTs) Saturdays in prime time are 23% lower this month than they were in January 2014 when “Black Sails” premiered.
o “Black Sails” delivered nearly 1.7 Million Live+SD total viewers watched the combined Saturday telecasts, equal to “Outlander”
o “Black Sails” delivered 850,000 Live+SD viewers for series premiere at 9PM ET/PT, versus “Outlander” which delivered 720,000 viewers
o “Black Sails” early reporting of on-demand, online platforms and affiliate linear airings yielded an additional 900,000 views, thus totaling 3.5 million views for its premiere
(SOURCES: Nielsen Npower Live+SD data. Does not include additional multiplex repeats, extended DVR, or complete viewing of STARZ ON DEMAND, Free On Demand, STARZ PLAY, and other online platforms. Subject to further qualifications available upon request.)
New episodes of “Outlander” air Saturdays at 9PM ET/PT exclusively on STARZ.