The ‘CBS Evening News with Scott Pelley’ is Up 4% Year-to-Year in Viewers for the Week Ending August 8

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via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +4% YEAR-TO-YEAR IN VIEWERS FOR THE WEEK ENDING AUGUST 8

 

TELEVISION YEAR-TO-DATE, THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +5% IN VIEWERS COMPARED TO LAST YEAR

 

The CBS EVENING NEWS WITH SCOTT PELLEY is up +4% year-to-year in viewers (5.95m from 5.73m) for the week ending August 8, according to Nielsen live plus same day ratings. The CBS EVENING NEWS WITH SCOTT PELLEY added +220,000 viewers compared to the same week last year.

 

The CBS EVENING NEWS WITH SCOTT PELLEY closed the gap with NBC in adults 25-54 – the demographic most important to those who advertise in News – by 0.3 rating points (-0.2 from -0.5) for the week ending August 8. The CBS EVENING NEWS WITH SCOTT PELLEY is even in adults 25- 54 (1.2/05) compared to the same week last year.

 

Television year-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up +5% in viewers (6.80m from 6.48m) compared to last year.

 

Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.

 

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