via press release:
PIVOT’S ‘HITRECORD ON TV’ RECEIVES AN EMMY® AWARD FOR
CREATIVE ACHIEVEMENT IN INTERACTIVE MEDIA – SOCIAL TV EXPERIENCE
Year-old Pivot Receives First EMMY Award for the Critically Acclaimed Variety Series from Joseph Gordon-Levitt
Beverly Hills, CA (August 14, 2014) Participant Media’s television network Pivot announced that its critically acclaimed series HITRECORD ON TV, created, hosted and directed by Joseph Gordon-Levitt, will receive an Interactive Media Emmy® Award for Social TV Experience. The juried award was announced at the Television Academy’s Interactive Media Peer Group Celebration of Excellence event last night, and it will be presented at the Creative Arts Emmy Awards this Saturday, August 16. This is the first Emmy Award for the network that launched in August 2013.
HITRECORD ON TV is the re-imagination of the traditional variety show as Joseph Gordon-Levitt directs countless artists from his global online community — hitRECord — to create short films, live performances, music, animation, conversation and more. Each episode focuses on a different theme as he invites and encourages anybody with an internet connection to join him and contribute. HITRECORD ON TV is executive produced by Joseph Gordon-Levitt and Jared Geller for hitRECord, Brian Graden, Gaurav Misra, and Lois Curren for Brian Graden Media, and Jeff Skoll, Belisa Balaban, and Evan Shapiro for Pivot.
Produced by Spike Jones, Jr., this year’s Creative Arts Emmys will be telecast on FXM. An edited version of the awards will air Sunday, August 24 at 8:00 PM ET/PT and again at 10:00 PM ET/PT. The Creative Arts Emmys will additionally be streamed in their entirety as part of the Backstage LIVE! second screen experience on Emmys.com at 12:00 PM PT/3:00 PM ET on Monday, August 25 prior to the Backstage LIVE! and Emmy pre-shows.
About the Award
The Social TV Experience award recognizes the creation of a synchronous or asynchronous social experience that supports audience communication and interaction for a linear program or an original interactive program. Such experiences extend the program into the fan community, emphasizing the use of social media platforms and/or original online features, tools or apps that harness social interaction.
Juried categories require all entrants to be screened by a panel of professionals in the peer group, with the possibility of one, more than one or no entry being awarded an Emmy. As a consequence, there are no nominees, but instead a one-step evaluation and voting procedure. Deliberations include an open discussion of the work of each entrant, with a thorough review of the merits of awarding the Emmy. At the conclusion of each deliberation, the jury votes on the question, “Is this entry worthy of an Emmy award – yea or nay?” Only those with unanimous approval win.
About The Television Academy
The Television Academy seeks to expand the horizons of television excellence. It strives to empower the storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television’s most coveted prize, the Primetime Emmy® Award. For more information, please visit Emmys.com.