TV Ratings Friday: Football Preemptions Artificially Lift 'Masters of Illusion' & Rebroadcasts

Categories: '

Written By

August 16th, 2014

Screen Shot 2014-08-16 at 10.42.44 AM

Adults 18-49: Rating/Share 1.1/4 1.0/4 0.9/3 0.9/4 0.3/1
Adults 18-34: Rating/Share x x x x x
Total Viewers (million) 4.136 4.833 6.059 2.965 1.264

Note: Ratings on all networks are subject to downward adjustment in the finals due to high-rated local pre-emptions for NFL preseason football. 

ABC was number one in adults 18-49 while CBS won with total viewers.  

On the CW,Masters of Illusion notched a (likely inflated) 0.4, up two tenths from last week's 0.2 adults 18-49 rating. 

Broadcast primetime ratings for August 15, 2014 (all Live+Same Day ratings):

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Wipeout -R 1.0 4 3.65
CBS CSI -R 0.9 4 5.80
FOX MasterChef -R 0.9 4 2.88
NBC Running Wild With Bear Grylls -R 0.8 4 3.02
CW Master of Illusion 0.4 2 1.40
8:30PM CW Whose Line is it Anyway -R 0.3 1 1.17
9:00PM NBC Dateline (9-11PM) -R 1.2 4 5.74
ABC Shark Tank -R 1.1 4 4.20
CBS Hawaii Five-0 -R 0.9 3 5.83
FOX Bones -R 0.9 3 3.05
CW Penn & Teller: Fool Us -R 0.3 1 1.25
10:00PM ABC 20 /20 -R 1.2 5 3.93
CBS Blue Bloods -R 0.8 3 6.54


In Late-Night Metered Markets Friday Night:


·         In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.


·         In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.


·         From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.


·         From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).


·         At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast. For more information see Numbers 101and Numbers 102.

© 2015 Tribune Digital Ventures