Univision's 'Lo Que La Vida Me Robó' Finale Delivers 5.1 Million Total Viewers & 2.6 Million Adults 18-49

Categories: Network TV Press Releases

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August 18th, 2014

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via press release:

UNIVISION REACHES 6.3 MILLION VIEWERS WITH THE FINALE OF “LO QUE LA VIDA ME ROBÓ” AND RANKS AS THE NO. 1 NETWORK AHEAD OF ABC, CBS, NBC AND FOX AMONG ADULTS 18-49 AND ADULTS 18-34

 

The Telenovela Finale was also the No. 1 Broadcast Program in Primetime among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Dallas, San Francisco and Phoenix


NEW YORK – AUGUST 18, 2014 – Univision Communications Inc., the leading company serving Hispanic America, announced today that Friday night’s one-hour finale of “Lo Que la Vida Me Robó” (What Life Took from Me) reached 6.3 million Total Viewers who tuned in to all or part of the broadcast. The dramatic ending averaged 5.1 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.2 million Adults 18-34 and positioned Univision as the No. 1 network during the 9 p.m. hour and for the entire night among both Adults 18-49 and Adults 18-34. In fact, Univision’s average audience of 1.9 million Adults 18-49 and 896,000 Adults 18-34 for the entire night was the highest Friday night performance of any network since June 13, 2014 when NBC aired the “2014 NHL Stanley Cup Finals.”

 

Additional Highlights:

 

Ranking as the No. 1 program on all of television on Friday night with more Adult 18-49 and Adult 18-34 viewers than first-run episodes of ABC’s “20/20” and NBC’s “Dateline,” “Lo Que la Vida Me Robó” delivered its highest-rated telecast in its full-run among Total Viewers 2+ and Adults 18-49.

 

In its final week, “Lo Que La Vida Me Robó” drew in over one million more Total Viewers 2+ than its average audience in its nearly ten-month run.

 

During the Summer of 2014, “Lo Que La Vida Me Robó” frequently ranked within the top 5 programs across all of television on a weeknight basis and delivered more Adult 18-49 and Adult 18-34 viewers than such regularly-scheduled English-language primetime programs as: ABC’s “Black Box,” “Mistresses,” “Motive,” “NY Med,” “The Quest,” “Rising Star” and “Rookie Blue”; CBS’ “Reckless” and “Unforgettable”; NBC’s “Believe,” “Crisis,” “Crossbones,” “Food Fighters,” “Taxi Brooklyn” and “Welcome to Sweden”; and FOX’s “Gang Related,” “Hotel Hell” and “Riot.”

 

Additionally, Univision has ranked as the No. 1 network on Friday night for the past six consecutive weeks among both Adults 18-49 and Adults 18-34.

 

Local Highlights:

 

Locally, the “Lo Que La Vida Me Robó” finale made Univision the No. 1 broadcast station in the Friday 9 p.m.-10 p.m. time period among:

  • Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento;
  • Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento; and
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento.

 

The “Lo Que La Vida Me Robó” finale, on Univision stations, was the No. 1 broadcast program in primetime among:

  • Total Viewers in Los Angeles, Houston, Dallas, Phoenix and Sacramento;
  • Adults 18-49 in Los Angeles, New York, Dallas, San Francisco, Phoenix and Sacramento; and
  • Adults 18-34 in Los Angeles, New York, Miami, Dallas, San Francisco and Phoenix.

 

During the “Lo Que La Vida Me Robó” finale (Friday 9 p.m.-10 p.m.), Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

  • Adults 18-49 in Los Angeles, Houston, Dallas and Sacramento; and
  • Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix.

 

Social Highlights:

On the night of the finale, Friday, August 15, the series hashtag, #lavidamerobo, was the No. 1 TV series hashtag across all English and Spanish-language broadcast series hashtags.

 

Digital Highlights:

Beginning on the night of the finale, viewers had a chance to see an exclusive alternate ending to “Lo Que la Vida Me Robó” across Univision’s digital properties:

  • The alternate ending brought in over 150,000 video views from Friday, August 15th through Sunday, August 17th and was the most watched “Lo Que la Vida Me Robó” video on Univision Digital.

 

Since the premiere on Monday, November 18, “Lo Que la Vida Me Robó” digital videos have generated 4.6 million video views across Univision’s digital properties.

 

Source: The Nielsen Company, NPM, Friday (08/15/2014) 8 p.m.-11p.m.  Univision’s primetime line-up included “Mi Corazón Es Tuyo” (8 p.m. – 9 p.m.), “Lo Que La Vida Me Robo” (9 p.m.-10 p.m.) and “Que Pobres Tan Ricos” (10 p.m.-11p.m.). Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD. Summer 2014 based on NPM (05/26/2014-08/15/2014), Most Current.  NSI, Friday (08/15/14). “Lo Que La Vida Me Robó” aired Friday 9 p.m.-10 p.m. ET/PT (8 p.m.-9 p.m. CT/MT).  Primetime defined as ABC/CBS/NBC/IND/UNI/UMA/AZA/TEL Monday-Saturday 8 p.m.-11 p.m./Sunday 7 p.m.-11 p.m. ET/PT (Monday-Saturday 7 p.m.-10 p.m./Sun 6 p.m.-10 p.m. CT/MT) and FOX/CW Monday-Saturday 8 p.m.-10 p.m./Sunday 7 p.m.-10 p.m. ET/PT(Monday-Saturday 7 p.m.-9 p.m./Sunday 6 p.m.-9 p.m. CT/MT)  Live+SD. Nielsen, 8/15/14, Twitter TV Power Rankings – excluding cable. Univision Video Analytics, US+PR, November 19, 2013 to August 17, 2014. 6:00pm-9:00pm CT/MT) Live+SD. Nielsen, 8/15/14, Twitter TV Power Rankings – excluding cable. Univision Video Analytics, US+PR, November 19, 2013 to August 17, 2014.

 
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