Turner Summer 2014 Ratings Report: TNT Ranks as Basic Cable's Most-Watched Network in Primetime + Adult Swim Leads Total Day in Adults 18-49

Categories: Network TV Press Releases

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August 27th, 2014

Last-Ship-Dane-Parnell-gun-med

via press release:

Summer 2014 Ratings Summary

 

Summer 2014-to-date Top 10 Basic Cable Networks:  Primetime
Total Viewers (000)   Adults 18-34 (000)   Adults 18-49 (000)   Adults 25-54 (000)
TNT 2515   Adult Swim 478   USA 919   USA 962
USA 2273   USA 450   TBS 826   TNT 894
Disney 2040   TBS 408   TNT 738   TBS 837
History 1936   MTV 362   Adult Swim 704   History 790
Fox News 1748   ABC Family 341   FX 657   Discovery 737
TBS 1627   FX 337   Discovery 654   ESPN 660
ESPN 1519   ESPN 299   History 644   FX 635
HGTV 1447   VH1 294   ESPN 626   A&E 629
A&E 1432   TNT 270   A&E 564   HGTV 564
Nick@Nite 1413   Comedy Central 269   ABC Family 551   Food Network 551

 

Summer 2014-to-date Top 10 Basic Cable Networks:  Total Day
Total Viewers (000)   Adults 18-34 (000)   Adults 18-49 (000)   Adults 25-54 (000)
Nickelodeon 1621   Adult Swim* 517   Adult Swim* 719   Adult Swim* 513
Disney 1552   Nick@Nite* 287   Nick@Nite* 452   USA 452
Adult Swim* 1274   Nickelodeon 267   ESPN 445   ESPN 435
Cartoon Network 1201   ESPN 233   USA 434   TNT 422
USA 1093   Cartoon Network 223   Nickelodeon 413   History 353
TNT 1083   USA 217   TNT 354   Nick@Nite* 353
Nick@Nite* 1032   Disney 202   TBS 343   Nickelodeon 336
Fox News 1018   TBS 190   Disney 324   TBS 325
ESPN 930   Comedy Central 188   Cartoon Network 322   A&E 321
History 865   MTV 183   FX 312   Discovery 319
                  HGTV 319

 

* Network broadcasts less than 51% of minutes in a 24-hour day.

 

Source: Turner Research from The Nielsen Company data. Based Live + 7 (05/26/14 – 08/10/14) and Live + Same Day (08/11/14-08/24/14).

 

Basic Cable's Top 20 Original Series for Summer 2014-to-Date

 

Total Viewers (000)
1 Rizzoli & Isles TNT 7576
2 Major Crimes TNT 7130
3 The Last Ship* TNT 6365
4 Duck Dynasty A&E 5916
5 Longmire A&E 5646
6 Murder in the First* TNT 4491
7 Falling Skies TNT 4410
8 Love & Hip Hop: Atlanta VH1 4384
9 Perception TNT 4185
10 Pawn Stars HIST 4170
11 Suits USA 4099
12 The Haves and the Have Nots OWN 3907
13 Deadliest Catch DISC 3891
14 The Strain* FX 3869
15 Fargo* FX 3714
16 Swamp People HIST 3568
17 The Little Couple TLC 3565
18 Mountain Men HIST 3538
19 Royal Pains USA 3460
20 Keeping Up with the Kardashians E! 3434

 

NOTE: TNT's Legends is projected to join the Top 20 once Live + 7 data is available.

 

Adults 18-49 (000)
1 Duck Dynasty A&E 2996
2 Love & Hip Hop: Atlanta VH1 2913
3 Keeping Up with the Kardashians E! 2288
4 The Strain* FX 2214
5 Teen Mom II MTV 2208
6 The Last Ship* TNT 2050
7 Rizzoli & Isles TNT 2004
8 Deadliest Catch DISC 1928
9 Catfish: The TV Show MTV 1897
10 Pretty Little Liars FAM 1843
11 The Real Housewives/Atlanta: Kandi's Wedding* BRVO 1744
12 Falling Skies TNT 1682
13 Suits USA 1627
14 The Real Housewives of Orange County BRVO 1624
15 Hit the Floor VH1 1599
16 The Haves and the Have Nots OWN 1591
17 Major Crimes TNT 1577
18 Naked and Afraid DISC 1561
19 Devious Maids LIFE 1528
20 The Boondocks ADSM 1522

 

* New Series

 

Source: Turner Research from The Nielsen Company data. Based Live + 7 (05/26/14 – 08/10/14) and Live + Same Day (08/11/14-08/24/14).

Primetime original series only. 2-telecast minimum. Kids networks, Live events and repeat telecasts are excluded.

 

 

Basic Cable's Top 20 Original Series for Summer 2014-to-Date (cont.)

 

Adults 18-34 (000)
1 Love & Hip Hop: Atlanta VH1 1889
2 Teen Mom II MTV 1585
3 Keeping Up with the Kardashians E! 1489
4 Catfish: The TV Show MTV 1456
5 Duck Dynasty A&E 1438
6 Pretty Little Liars FAM 1390
7 The Strain* FX 1063
8 The Boondocks ADSM 1061
9 The Challenge: Free Agents MTV 1042
10 Hit the Floor VH1 1007
11 Awkward MTV 987
12 Teen Wolf MTV 965
13 Robot Chicken ADSM 917
14 16 and Pregnant MTV 870
15 Bad Girls Club OXY 847
16 19 Kids and Counting TLC 805
17 Loiter Squad ADSM 800
18 Finding Carter* MTV 797
19 Black Jesus* ADSM 790
20 The Real Housewives of Orange County BRVO 782

 

 

Adults 25-54 (000)
1 Duck Dynasty A&E 3185
2 The Last Ship* TNT 2510
3 Rizzoli & Isles TNT 2467
4 Deadliest Catch DISC 2420
5 Love & Hip Hop: Atlanta VH1 2369
6 The Strain* FX 2196
7 Major Crimes TNT 2124
8 Falling Skies TNT 2015
9 The Real Housewives/Atlanta: Kandi's Wedding* BRVO 1903
10 Keeping Up with the Kardashians E! 1880
11 Pawn Stars HIST 1828
12 The Haves and the Have Nots OWN 1812
13 Suits USA 1801
14 Longmire A&E 1749
15 Fargo* FX 1732
16 Naked and Afraid DISC 1714
17 The Real Housewives of Orange County BRVO 1709
18 Swamp People HIST 1655
19 Teen Mom II MTV 1618
20 Devious Maids LIFE 1616

 

* New Series

 

Source: Turner Research from The Nielsen Company data. Based Live + 7 (05/26/14 – 08/10/14) and Live + Same Day (08/11/14-08/24/14).

Primetime original series only. 2-telecast minimum. Kids networks, Live events and repeat telecasts are excluded.

 

 

 

Turner Broadcasting Summer 2014-to-Date Ratings Highlights

 

TNT

 

TNT has won the summer as basic cable's most-watched network in primetime.

 

With Rizzoli & Isles, Major Crimes and The Last Ship leading the pack, TNT is home to six of basic cable's Top 10 original series this summer, more than any other network.

 

#1 Rizzoli & Isles: 7.6 million viewers (Live + 7 blended)

#2 Major Crimes: 7.1 million viewers

#3 The Last Ship: 6.4 million viewers

Murder in the First: 4.5 million viewers

Falling Skies: 4.4 million viewers

Perception: 4.2 million viewers

 

In key demos, TNT claims four of basic cable's Top 5 scripted series this summer with adults 25-54, with The Last Ship and Rizzoli & Isles coming in first and second. TNT is also home to three of basic cable's Top 5 scripted series this summer with adults 18-49.

 

Collectively, TNT's summer originals are bringing in significantly more viewers than last summer. For the summer-to-date, TNT's original series are averaging 5.6 million viewers in Live + 7 delivery, a +23% increase over the same time last year. In key demos, this summer's TNT originals are bringing in +13% more adults 25-54 and +9% more adults 18-49 than last summer.

 

TNT's summer dramas have accumulated huge audiences through the network's various platforms, including live viewing, DVR playback, set-top VOD and digital on-demand. The combined audience numbers provide a more complete picture of the number of viewers coming to each show*:

 

The Last Ship: 14.4 million viewers (Linear TV + DVR + set-top VOD + digital on-demand)

Rizzoli & Isles: 13.6 million viewers

Major Crimes: 12.6 million viewers

Murder in the First: 9.2 million viewers

Falling Skies: 8.8 million viewers

Perception: 7.9 million viewers

Cold Justice: 4.1 million viewers

 

TNT's recent additions to its summer slate have also achieved strong deliveries across the network's various platforms for their summer launches*:

 

Legends: 9.3 million and counting viewers for pilot episode

Dallas: 5.3 million viewers and counting for season 3.1 premiere

Franklin & Bash: 5.1 million viewers and counting for season 4 premiere

 

* Source: Nielsen P2+ reach for all TEN telecasts through 8/21 (for "Legends," "Dallas" and "Franklin & Bash": episode 1 only), 6-min qualifier, Live and DVR + 7 blended, Rentrak VOD total transactions pulled on 8/20, Omniture and Bango digital on-demand starts through 8/20. Gross is a sum of these totals and is not necessarily unduplicated.

 

TNT Digital & VOD

TNT's summer success has also driven growth among the network's digital properties and VOD offerings. TNT On Demand has grown +8% in VOD transactions compared to last summer, due in part to the network's strategy of making episodes of The Last Ship and Murder in the First available the day after premiere and keeping them available all the way through to the end of the season.

 

TNT's YouTube channel has grown by +6% in video views compared to last summer, while the Watch TNT app has delivered +25% more downloads.

 

Adult Swim

 

This summer, Adult Swim continued to dominate the basic cable competition, ranking #1 among basic cable networks for Primetime delivery of adults 18-24 & 18-34 and men 18-24 & 18-34. Additionally, Adult Swim ranked #1 among basic cable networks for Total Day delivery of adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49.

 

Since the Aug. 7th launch of original series Black Jesus (11 p.m.), which ranked as the most-watched Adult Swim original series premiere among adults 18-34 & 18-49 since 2005, the Aaron McGruder (The Boondocks) project has ranked #1 in its time period among adults/men 18-24, 18-34, & 18-49.

 

Adult Swim’s Emmy® Award-winning, original animated series Robot Chicken (Sunday, 11:30 p.m.), animated series Superjail (Sunday, 11:45 p.m.) and live-action comedy Loiter Squad (Thursday, 12 a.m.) all ranked #1 across summer 2014 in their respective time periods on basic cable among all adults/men 18-24, 18-34 & 18-49:

 

·       New episodes of Robot Chicken improved delivery of adults 18-49 (+6%), men 18-34 (+3%) and men 18-49 (+15%) in its time period vs. last summer.

 

·       New episodes of Loiter Squad increased delivery of targeted adults/men across the board—Adults 18-24 grew by +9%, adults 18-34 by +8% and adults 18-49 by +13% in its time period vs. last summer.

 

New episodes of the Peabody Award-winning The Boondocks (Monday, 10:30 p.m.) ranked #1 in its time period among adults 18-34 and men 18-24.

 

·       Average delivery increased across all targeted adults and men, between +9% and +46% vs. last year’s time period.

 

Adult Swim Digital & VOD

Adult Swim Digital cross-platform game plays for Summer 2014 grew +44% (to nearly 36M average monthly plays) vs. Summer 2013. Highlights included the launch of Delivery Outlaw and Castle Doombad: Free to Slay, as well as the continued popularity of Robot Unicorn Attack 2 and Giant Boulder of Death on mobile.

 

Source: Bango Jun-Jul 2013, Omniture Jun-Jul 2014.

 

Adult Swim Digital cross-platform video plays for Summer 2014 grew +24% to 34.5M average monthly plays vs. Summer 2013.

 

Source: Comscore VideoMetrix, Omniture, Bango, YouTube, Jun-Jul 2014.

 

The Adult Swim mobile app portfolio surpassed 67M total life-to-date downloads in Summer 2014.

 

Source: iTunes Connect, Google Play, Amazon Marketplace as of August 13, 2014.

 

Adult Swim VOD had a total of 9.8M orders in June 2014, up +66% from the prior year.

 

Source: Preliminary Rentrak data, Jun 2014.

 

Cartoon Network

 

Cartoon Network was the only top kids network to achieve delivery gains (+5% to +7%) vs. last summer among targeted kids 2-11, 6-11 & 9-14 during Total Day.

 

Cartoon Network’s original programming claimed ALL of the Top 20 telecasts among boys 6-11 this summer, and scored two series—Teen Titans Go! and The Amazing World of Gumballamong the Top 5 telecasts with kids 6-11.

 

Across summer 2014, Cartoon Network scored as television’s #1 network during Total Day among boys 6-11 & 9-14, while also ranking #1 for Early Prime (6-8 p.m.) delivery among all boys 2-11, 6-11 & 9-14.

 

Dominating Thursday nights (6-8 p.m.) throughout the summer, Cartoon Network ranked as the #1 television network among all targeted kids/boys 2-11, 6-11 & 9-14.

 

·       Original series Teen Titans Go! (6 p.m.) claimed basic cable’s #1 Thursday program among all boy demos, ranking #1 in its time period among kids/boys 2-11, 6-11 & 9-14.

 

·       Original series The Amazing World of Gumball (6:30 p.m.), Clarence (6:45 p.m.), and Adventure Time (7:00 p.m.) all won their respective timeslots across all key kids and boys.

 

·       Original series Regular Show (7:30 p.m.) ranked #1 in its time period among all targeted boys.

 

·       Thursday night overall outperformed last year’s time period delivery averages by double and triple-digits across the board—kids 2-11 by +101%, kids 6-11 by +103% and kids 9-14 by +98%.

 

Among Monday-Friday programming, Total Drama: Pahkitew Island (M-F, 6 p.m.) won its timeslot among kids/boys 9-14; ranked as the top program of the summer among all targeted boys 2-11, 6-11 & 9-14; and increased delivery averages by double-digits across all targeted kids and boys, ranging between +22% and +62%.

 

Cartoon Network Digital & VOD

Cartoon Network ranked #1 among all Kids networks on VOD for the third month in a row, with more than 36 million orders in June.

 

Source: Preliminary Rentrak data, Jun 2014.

 

Cartoon Network mobile game plays increased +174% to 23.5M plays per month vs. last year in summer ’14, due to the addition of several new games to the portfolio, including Adventure Time Card Wars (which hit #1 among all Paid iPad Apps, with users averaging nearly 3 hours/person each month in summer 2014), Ski Safari, Superstar Soccer, and Calling All Mixels.

 

Source: Bango Jun-Jul 2013, Omniture Jun-Jul 2014. Downloads and Ranker from iTunes; Comscore MobileMetrix for time spent, Jun-Jul 2013.

 

CartoonNetwork.com ranked as the #1 domain among Boys 2-12 in the Kids category domains in July 2014. The network website also consistently ranked among the Top 10 Overall Web Domains for Kids and Boys 2-12 during summer 2014.

 

Source: comScore MediaMetrix, Site level, Jun-Jul 2014.

 

The Cartoon Network Facebook fan page has reached nearly 28M fans, attracting over 700K new fans since June. Total fans for the Cartoon Network portfolio, consisting of 28 Facebook pages, grew to nearly 150 MILLION this summer.

 

Source: Facebook Insights, as of July 31st, 2014.

 

TBS

 

TBS's original sitcom Sullivan & Son is averaging 1.8 million viewers for its third season. In key demos, the show is averaging 895,000 adults 18-49 and 406,000 adults 18-34 for the summer-to-date.

 

The Big Bang Theory on TBS continues to dominate the competition, ranking as the #1 off-net comedy on basic cable for the summer-to-date.

 

TBS Digital

On the digital front, the TBS YouTube channel has grown by a remarkable +70% in video views compared to last summer, while the Team Coco YouTube channel for TBS's Conan has risen by +87%. In addition, the Watch TBS app has delivered +16% more downloads, and users of TBS On Demand have increased their time spent viewing by 8.5 minutes.

 

CNN

 

During the heightened news environment that began in mid-July, CNN had the most growth of any cable channel in Total Day and Prime time among total viewers and adults 25-54 vs. the same time-period year-ago.

 

·       CNN outdelivered FXNC in Primetime for five straight days among adults 25-54 (8/15/14-8/19/14). This was the first time in over five years that CNN achieved this (since the 2009 Obama inauguration).

 

CNN ranked as the #2 cable news channel in Total Day and Primetime among total viewers and adults 25-54 for the 2014 summer season.

 

CNN continued to rank #1 in reach in cable news, 17% ahead of FXNC and 20% ahead of MSNBC in summer 2014.

 

Breaking News Coverage (7/17/2014-8/24/2014)

CNN grew by double-digits and had the largest growth of any cable news network in Total Day and Primetime during the heightened summer news period (July 17th to August 24th) vs. same period last year among both Total viewers and adults 25-54.

 

·       Anderson Cooper 360 had the strongest growth of any cable news program at 8p vs. the same period last year. The program grew +60% for adults 25-54 and +42% for total viewers.

 

·       Erin Burnett OutFront also had the largest gains vs. prior year for the 7p time period among cable news channels, up +69% among adults 25-54 and +70% for total viewers.

 

·       New Day currently ranks #2 among cable news and currently leads MSNBC’s Morning Joe by +168% among adults 25-54 and +16% among total viewers. The program had the most growth of any cable news channel morning show during the heightened news environment with double-digit growth vs. the prior four weeks.

 

CNN Original Series

In its third season, which had its finale on June 8, Anthony Bourdain: Parts Unknown was the #1 program across all of the cable news (402K) in the key adults 25-54 demo over its premiere period (4/13/14-6/8/14). Bourdain was also up +14% from its Season 2 average (353K).

 

The Sixties doubled CNN’s adults 25-54 audience in its Thursday 9p time-period, and was up +125% vs. prior four Thursdays.

 

CNN’s newest Original Series The Hunt with John Walsh is #1 in its time period among adults 25-54. The show is up double-digits vs. the prior four Sundays.

 

CNN’s Original Series & Films are the most time shifted programs on cable news:

·       Parts Unknown Season 3:  +70%

·       Inside Man Season 2:  +61%

·       The Sixties Season 1:  +67%

 

CNN Digital

In June 2014, CNN Digital Network on Mobile was the #1 mobile news network. CNN Digital Network on Mobile attracted the highest number of mobile uniques (34M) on record.

 

Source: Nielsen Mobile MediaView, Jun ’14 (latest data available).

 

CNN Digital Network was also #1 in video among cable TV news properties online. CNN Digital served 174 million average monthly videos and rose +48% from the same period a year ago. CNN Digital served more than twice as many videos as NBC News Digital Network and 5 times as many as Fox News Digital Network.

 

Source: comScore Video Metrix, Jun – Jul ’14.

 

Users spent more time with CNN Digital Network than any other Cable TV news entity across online and mobile. CNN Digital is the #1 cable TV news property for digital time spent, with 4.7 billion average monthly minutes for the time period, leading Fox News Digital Network by 125% and NBC News Digital Network (formerly MSNBC Network) by 200%.

 

Includes online and mobile as follows: comScore Multiplatform, P2+ (PC audience), P18+ (Mobile audience, includes iphone, ipad, android phone, android tablet). U.S. only, Jun – Jul ‘14.

 

Turner Sports

 

Bleacher Report

Since March 2014, the Bleacher Report-Turner Sports Network has drawn more than 50 million uniques across all digital platforms for five consecutive months.  Over the past two months (June/July), the Bleacher Report-Turner Sports Network has averaged 55 million uniques across its digital platforms, a +66% increase over the same two months a year ago. Additionally, through the same time period, fans spent 1.8 billion minutes across Turner Sports digital platforms for a +29% increase over the comparable months in 2013.

 

Bleacher Report set a new record for the site with more than 41.6 million unique visitors in July, according to comScore’s most recent cross-platform data. The site continues its rapid growth trajectory, having previously posted record traffic in each of the previous two months in 2014.

 

Compared to last year, July’s performance represents a +89% year-over-year increase for the site. Bleacher Report – specializing on super-serving the sports fan at the teams and topics level – currently ranks as the second-leading standalone sports website in the U.S. among multiplatform users.

 

The record-setting July was sparked by record-setting usage across mobile platforms. Bleacher Report’s award-winning Team Stream™ mobile app for tablets and smartphones reached an all-time high with over 749 million minutes spent, nearly double the usage in May 2014. Additionally, Bleacher Report’s mobile properties generated a +8% month-over-month increase in July.

 

Source: comScore MyMetrix Multi-Platform, March – July 2014 (five consecutive months over 50M uniques); June – July 2014 (monthly average growth over 2013). 

 

NBA Digital

NBA Digital netted more than 130 million uniques in July, an increase of +17% over last year. The growth, measured collectively across all of The League’s global mobile properties and international desktop sites, also included a +73% increase in the amount of subscriptions to the NBA Summer League Live video product. In addition to NBA Summer League, the annual increases can be attributed to strong fan interest surrounding NBA free agency including the news tied to LeBron James' mid-July announcement of his return to Cleveland.

 

Sources: Adobe Analytics, Google Analytics, Bango.

 

 Turner Digital

 

Turner Digital’s total digital audience has grown +24% over last summer-to-date, with total time increasing by +17%.

 

Digital growth was driven by Bleacher Report – Turner Sports Digital, with a +66% increase in cross platform audience and a +29% gain in time spent.

 

Includes online and mobile as follows: June ’14 - July ’14 comScore Multiplatform, P2+ (PC audience), P18+ (Mobile audience, includes iPhone, iPad, Android phone, Android tablet), average monthly data. U.S. only.

 
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