via press release:
OWN LAUNCHES NEW ORIGINAL WEB SERIES “WHO AM I” ON THE NEW OPRAH.COM AND YOUTUBE.COM/OWN
Web Series Developed At YouTube Space LA Features Celebrity Guests Including Nicole Richie, Michelle Phan and Brandy Among Many Others
Oprah.com Video Views Increase Triple-Digits (Up +112%) in 2Q14 Vs. Year Ago
Los Angeles – As a part of OWN: Oprah Winfrey Network’s efforts to expand original programming into the digital space, the network announced today the “Who Am I” web series on the newly re-launched website Oprah.com as well as youtube.com/own. The Emmy Award-winning digital team behind the “Oprah’s Lifeclass” social experience spent over six months with the YouTube Space LA community developing original web content including this new series.
The web series launches with two episodes today, Thursday, August 28, with a new 2-3 minute episode rolling out every Thursday. Oprah.com's daily series #OWNSHOW, which brings together stories from the Oprah community, was also developed during OWN’s residency at YouTube Space LA.
“Who Am I” delves into the universal idea of self-identity and what it means to look within oneself for insight to carry through our daily lives. The interview series features celebrity guests sharing the qualities that define who they are and investigates the power of knowing oneself and the positivity that can be drawn from it. “Who Am I” seeks to create a communal experience for its audience and demonstrate the importance of self reflection. Celebrities featured on the web series include Nicole Richie, Brandy, Michelle Phan, Pat O’Brien, Randy Jackson, La Toya Jackson, Jasmine Guy, Vivica A. Fox and AJ Johnson.
According to Omniture, Oprah.com video views increased triple digits in 2Q14 (+112%) vs. one year ago. In addition, video views per visit in 2Q14 were also up vs. one year ago (+90%).
“‘Who Am I,’ marks OWN’s continued development of new media ideas and provides an enhanced viewing experience that connects with our audience wherever they are,” said Glenn Kaino, SVP of Digital for OWN. “Collaborating with the team at YouTube Space LA has allowed us to be experimental in our digital development, creating innovative ways to expand the OWN brand.”
"The forward-thinking executives from OWN recognized the power of immersing their creative team within the YouTube community," said Liam Collins, head of YouTube Space LA. "The YouTube Spaces exist to facilitate innovation, and it’s been great see the team from OWN seize the opportunity to combine their media expertise with insights from YouTube creators to drive new content formats."
To see a trailer of “Who Am I,” click on the following link (with embed code):
To see the first two episodes of “Who Am I,” click on the below links (with embed code):
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Oprah.com was re-launched in March 2014 with re-imagined design. The website is home to exclusive content from OWN, O, The Oprah Magazine, as well as #OWNShow, a daily web show that brings together stories, life-tips and various personalities from across Oprah platforms. Additonally, Oprah.com
houses OWN and Harpo Studios’ online learning programs including “Oprah and Deepak’s 21 Day Meditation Experience,” which offers daily guided audio meditations online and has garnered over 2.6 million participants in over 200 countries worldwide; as well as online e-Courses which offer the online community an opportunity to go deeper into the content and topics featured on OWN and Oprah.com. The first e-Course featured author, professor and TED speaker Dr. Brené Brown leading a hands-on course designed to explore the guideposts for wholehearted living as featured in Brown’s #1 New York Times best-selling book, “The Gifts of Imperfection.”
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.
About YouTube Spaces
YouTube Spaces are state-of-the-art production facilities designed specifically for YouTube creators to produce digital video content. Run by YouTube's in-house experts, the Spaces serve as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. Located in Los Angeles, London, Tokyo and New York (opening late 2014), YouTube Spaces enable creators to learn from industry experts, collaborate with other creators, and have access to the latest production and post-production equipment -- all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.