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TV Ratings Thursday: Football Preemptions Artificially Lift 'Big Brother', 'The Quest' + 'Welcome to Sweden' Finale

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August 29th, 2014

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Scoreboard CBS FOX NBC ABC CW x
Adults 18-49: Rating/Share 1.7/6 1.3/4 1.2/4 1.0/3 0.5/2 x
Adults 18-34: Rating/Share x x x x x x
Total Viewers (million) 6.125 4.728 4.874 3.997 1.327 x

CBS was number one among adults 18-49 and with total viewers.

NoteDue to pre-season football, all networks are inflated. Ratings are tentative and likely to change. CBS was preempted 27% of the U.S. from 8:00-9:00PM, 23% from 9:00-10:00PM and 13% from 10:00-11:00PM. 

On CBS, Big Brother earned a likely inflated 2.5, up two tenths from last week's  2.3 adults 18-49 rating.

On NBC, two episodes of  Welcome to Sweden (including the season finale) scored an inflated 1.3 and 1.1 adults 18-49 rating, artificially up from last week's 0.7 adults 18-49 rating. 

On ABC, The Quest garnered an inflated 0.9, up four tenths from last week's 0.5 adults 18-49 rating.   The World's Wildest Commercials notched a 1.1 adults 18-49 rating.

Broadcast primetime ratings for Thursday, August 28, 2014 (All Ratings Live + Same Day)

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Hollywood Game Night -R 1.5 5 5.86
CBS Two and a Half Men -R 1.4 6 6.49
FOX Sleepy Hollow -R 1.2 4 4.46
ABC The Quest 0.9 3 3.91
CW The Vampire Diaries -R 0.5 2 1.38
8:30PM CBS The Millers -R 1.6 6 6.31
tvbythenumbers.com
9:00PM CBS Big Brother 2.5 8 7.50
FOX Bones-R 1.3 4 4.99
NBC Welcome to Sweden 1.3 4 4.89
CW The Originals -R 0.5 2 1.28
9:30PM NBC Welcome to Sweden 1.1 4 4.40
tvbythenumbers.com
10:00 PM ABC The World's Wildest Commercials 1.1 4 4.17
CBS Elementary -R 1.1 4 4.48
NBC America's Got Talent -R 0.9 3 4.12

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via NBC press note:

In Late-Night Metered Markets Thursday Night:

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/4 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3.

 

  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

 

  • From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

 

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

You can see TV ratings from other recent Overnight ratings reports here.

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 

 
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