NFL 2014 TV Recap: 202 Million Viewers, Game Viewership Nearly Triples Broadcast Primetime

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via press release:

NFL 2014 TV RECAP

 

202 MILLION FANS TUNED IN

 

NFL GAME VIEWERSHIP NEARLY TRIPLES BROADCAST PRIMETIME

 

45 of 50 MOST-WATCHED SHOWS THIS FALL

 

THURSDAY NIGHT FOOTBALL VIEWERSHIP UP 53%

 

THIRD CONSECUTIVE YEAR:  NFL GAME TV’S MOST-WATCHED SHOW ALL 17 WEEKS

 

 

The 2014 NFL season had it all. Close games, come-from-behind victories and record-breaking performances had fans tuning into NFL games.  According to The Nielsen Company, the 2014 regular season reached 202.3 million unique viewers, representing 80 percent of all television homes and 68% percent of potential viewers in the U.S.

 

The 2014 NFL Regular Season averaged 17.6 million viewers per game telecast, making it the second most-watched season ever behind the 2010 season (17.9 million).

 

NFL games accounted for the top 20, and 45 of the 50 most-watched TV shows among all programming last fall (chart below).

 

Five NFL game telecasts this season were watched by at least 29 million viewers, up from just one in the 2013 season.

 

For the third consecutive year, an NFL game was the week’s most-watched TV show in all 17 weeks of the season. In addition, at least two NFL games were the week’s most-watched TV shows in 16 weeks of the season (chart below).

 

NFL games on broadcast television nearly tripled broadcast primetime viewership. NFL games on CBS, FOX and NBC averaged 19.2 million viewers – 162% percent higher than the average primetime viewership among the four major over-the-air networks (7.4 million average on ABC, CBS, FOX, NBC).

 

Over the past decade, average viewership of NFL games on broadcast television has increased 25% from 15.4 million in 2004 to 19.2 million in 2014.

 

More 2014 NFL TV highlights:

 

·         NBC’s Sunday Night Football ranked as the most-watched primetime program for the fifth consecutive fall season averaging 21.3 million viewers. The Week 15 SNF game (Cowboys-Eagles) was the most-watched primetime game of the season with an average of 24.3 million viewers.

 

  • In its first year simulcast on CBS and NFL Network, Thursday Night Football saw huge gains, with total viewership up 53% from last season and 69% since 2012.

 

·         FOX’s Thanksgiving Day Game (Eagles-Cowboys) was the most-watched show of the fall season with 32.0 million viewers, and the 2014 Thanksgiving Day average of 28.4 million viewers was the highest Thanksgiving Day average since 1998 (29.7 million for Steelers-Lions and Vikings-Cowboys).

 

·         The Week 8 Redskins-Cowboys game on ESPN averaged 18.8 million viewers, making it the most-watched Monday Night Football game since 2010 and the fourth most-watched Monday Night Football game on ESPN of all time.

 

·         NFL games accounted for the top 38 and 48 of the 50 most-watched telecasts (since Sept. 4) among adults aged 18-49 – with CBS, FOX, ESPN and NBC each represented on that list.

 

 

NFL game telecasts topped weekly TV viewership charts in each of the season’s 17 weeks:

# of NFL telecasts that were most-watched shows each week:

Number of weeks:

1

1

2

6

3

3

4

5

At least 5

2

 

 

For the season, NFL games rank as the 20 most-watched and 45 of the top 50 TV shows since Labor Day. Following are the most-watched programs this fall:

 

Program

Viewers

1.     FOX Thanksgiving Day (Eagles-Cowboys), 11/27

32.0 million

2.     CBS Sunday National (mostly Patriots-Packers), 11/30

30.9 million

3.     FOX Sunday National (mostly Cowboys-Seahawks), 10/12

30.0 million

4.     CBS Thanksgiving Day (Bears-Lions), 11/27

29.4 million

5.     CBS Sunday National (mostly Broncos-Patriots), 11/2

29.1 million

6.     FOX Sunday National (mostly Lions-Packers), 12/28

28.5 million

7.     FOX Sunday National (mostly 49ers-Cowboys), 9/7

28.1 million

8.     CBS Sunday National (mostly Broncos-Seahawks), 9/21

27.3 million

9.     NBC Thursday Night Kickoff Game (Packers-Seahawks), 9/4

27.1 million

10.  FOX Sunday National (mostly Giants-Cowboys), 10/19

27.0 million

11.  FOX Sunday National (mostly Eagles-Packers), 11/16

26.5 million

12.  FOX Sunday National (mostly 49ers-Seahawks), 12/14

26.5 million

13.  CBS Sunday National (mostly Dolphins at Broncos), 11/23

26.4 million

14.  FOX Sunday National (mostly Eagles-Seahawks), 12/7

25.9 million

15.  CBS Sunday National (mostly Colts-Cowboys), 12/21

25.9 million

16.  FOX Sunday National (mostly Eagles-49ers), 9/28

25.9 million

17.  CBS Sunday National (mostly Chiefs-Broncos), 9/14

25.0 million

18.  NBC Sunday Night Football (Cowboys-Eagles), 12/14

24.3 million

19.  NBC Sunday Night Football (Colts-Broncos), 9/7         

23.8 million

20.  NBC Sunday Night Football (49ers-Broncos), 10/19

23.8 million

21.  FOX MLB World Series Game 7

23.5 million

22.  NBC Sunday Night Football (Saints-Cowboys), 9/28

23.1 million

23.  NBC Thanksgiving Night (Seahawks-49ers), 11/27

22.9 million

24.  FOX Sunday National (mostly Giants-Seahawks), 11/9

22.7 million

25.  NBC Macy’s Thanksgiving Day Parade, 11/27

22.6 million

26.  NBC Sunday Night Football (Cowboys-Giants), 11/23

22.4 million

27.  FOX Sunday Single (mostly Cardinals-Cowboys), 11/2

22.3 million

28.  NBC Sunday Night Football (Bears-49ers), 9/14

22.3 million

29.  NBC Sunday Night Football (Patriots-Chargers), 12/7

21.1 million

30.  NBC Sunday Night Football (Broncos-Chiefs), 11/30

21.1 million

31.  NBC Sunday Night Football (Patriots-Colts), 11/16

20.8 million

32.  CBS & NFLN Thursday Night Football (Steelers-Ravens), 9/11

20.8 million

33.  CBS Sunday National (Mostly Colts-Steelers), 10/26

20.8 million

34.  NBC Sunday Night Football (Bengals-Steelers), 12/28

20.7 million

35.  FOX Sunday Single (Mostly Lions-Patriots), 11/23

20.7 million

36.  FOX Sunday Single (mostly Packers-Lions & 49ers-Cardinals), 9/21

20.6 million

37.  CBS & NFLN Thursday Night Football (Chargers-Broncos), 10/23

20.2 million

38.  NBC Sunday Night Football (Steelers- Panthers), 9/21

19.8 million

39.  CBS Sunday National (mostly Chiefs-49ers), 10/5

19.7 million

40.  NBC Sunday Night Football (Bengals-Patriots), 10/5

19.5 million

41.  FOX Sunday Single (mostly Seahawks-Chargers & Cowboys-Titans), 9/14

19.4 million

42.  FOX Sunday Single (mostly Cardinals-Broncos & Falcons-Giants), 10/5

19.4 million

43.  NBC Sunday Night Football (Seahawks-Cardinals), 12/21

19.3 million

44.  NCIS, 9/30

19.0 million

45.  NBC Sunday Night Football (Saints-Packers), 10/26

18.8 million

46.  ESPN Monday Night Football (Redskins-Cowboys), 10/27

18.8 million

47.  CBS Sunday Single (mostly Dolphins-Patriots, Steelers-Falcons), 12/14

18.7 million

48.  NBC Sunday Night Football (Ravens-Steelers), 11/2

18.6 million

49.  60 Minutes, 11/30

18.4 million

50.  NCIS, 9/23

18.3 million

 

Source: NFL & The Nielsen Company

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