‘Superstore’ gets an Olympics promo push at NBC
NBC didn’t put a ton of effort into promoting “Superstore” last season, but it performed pretty well anyway, earning a renewal and a spot leading off Thursday nights in 2016-17.
The network is hoping to make up for the lack of promotion by giving it a big push during the Summer Olympics in August — including airing a new episode of the show during the games.
“We had an idea to do an original episode of that show and run it at some point inside the Olympics, during the 17 days of the games,” NBC chairman Bob Greenblatt told reporters Sunday. “We think we can give that show an enormous amount of attention and just really say to the world that this is a show we love and will be there.”
Just when the “Superstore” episode will air hasn’t been determined yet. NBC interrupted coverage of the 2012 closing ceremony to air a preview of the short-lived comedy “Animal Practice,” to the confusion and anger of a number of fans, so here’s hoping for “Superstore’s” sake the network tries another tactic this time.
The network will also launch a new unscripted series, “Better Late Than Never,” following the Olympics. The show follows Henry Winkler, William Shatner, George Foreman and Terry Bradshaw as they take a trip across Asia. Its premiere date hasn’t been set.