TV Ratings Tuesday: MLB All-Star Game stumbles, trails ‘America’s Got Talent’

mlb-all-star-ratings-july-12-16

Broadcast primetime live + same-day ratings for Tuesday, July 12, 2016

Note: FOX’s live coverage of baseball’s All-Star Game will likely result in greater adjustments than usual in the final nationals.

The numbers for Tuesday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. America’s Got Talent (NBC) (8-10 p.m.) 2.3/9 11.17
MLB All-Star Game (FOX) (8-11 p.m.) 2.0/8 7.94
Celebrity Family Feud (ABC) – R 1.0/4 4.61
NCIS (CBS) – R 0.6/3 5.84
The Flash (The CW) – R 0.3/1 0.81
9 p.m. The $100,000 Pyramid (ABC) – R 0.9/4 4.02
Zoo (CBS) 0.8/3 4.43
Containment (The CW) 0.3/1 0.77
10 p.m. To Tell The Truth (ABC) – F 1.1/4 5.07
Maya & Marty (NBC) 1.0/4 4.12
NCIS: New Orleans (CBS) – R 0.8/3 5.19

 

Major League Baseball’s All-Star Game took a ratings hit Tuesday night, falling significantly from last year’s game. The prime-time portion of the game drew a 2.0 in adults 18-49, pending updates — down from a preliminary 2.8 in 2015 (it adjusted up to 3.1 in the finals).

“America’s Got Talent” was also down, falling 0.4 from its season high last week to a 2.3. That’s still good enough for the No. 1 spot at the moment.

The finale of “To Tell the Truth” (1.1) on ABC and “Containment” (0.3) on The CW were each up a tenth of a point vs. last week. NBC’s “Maya & Marty” (1.0) and CBS’ “Zoo” (0.8) were steady.

Network averages:

FOX NBC ABC CBS CW
Adults 18-49 rating/share 2.0/8 1.9/7 1.0/4 0.7/3 0.3/1
Total Viewers (millions) 7.94 8.82 4.57 5.15 0.79

 

Late-night metered market ratings to come.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

  • http://bullypulpit.com/tuesday-final-ratings-americas-got-talent-and-mlb-all-star-game-adjust-up/ Tuesday final ratings: ‘America’s Got Talent’ and MLB All-Star Game adjust up ‹ Bully Pulpit

    […] All-Star Game was down almost a point from last year. Although it adjusted up from its preliminary rating of 2.0 in adults 18-49 to a 2.2, it’s off 0.9 from last year’s […]

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