DNC night 3 ratings on par with previous night, stay ahead of RNC

dnc-2016-night-3-ratings

The third night of the Democatic National Convention drew numbers on par with Tuesday’s coverage across ABC, CBS, NBC and the three biggest cable news channels.

The six networks combined for 24.05 million viewers from 10-11:45 p.m. ET, just a slight dip from Tuesday’s 24.3 million. CNN finished first (as it has all week) with 6.17 million viewers and a 1.8 rating in the key news demographic of adults 25-54.

MSNBC (4.92 million, 1.2 in adults 25-54) was second in viewers, while NBC (4.17 million, 1.3) took second in adults 25-54.

The DNC continues to outdraw last week’s Republican convention. Wednesday’s 24.05 million viewers beat the 22.8 million for the Wednesday coverage of the RNC; over three days, the DNC is averaging 24.74 million viewers on the six networks compared to 21.58 million for the Republican gathering. (Convention ratings are a poor predictor of election results; since 1960 the party with the higher-rated convention has won the presidency seven times and lost seven times.)

Here are the viewer averages and adults 25-54 and 18-49 ratings for Wednesday’s 10-11:45 p.m. ET convention coverage and the three-day average for the convention.

Wednesday

Network Viewers (millions) Adults 25-54 rating Adults 18-49 rating
CNN 6.17 1.8 1.5
MSNBC 4.92 1.2 0.9
NBC 4.17 1.3 0.9
ABC 3.54 1.1 0.8
CBS 2.86 0.8 0.6
Fox News 2.39 0.6 0.4

 

Convention average

Network Viewers (millions) Adults 25-54 rating Adults 18-49 rating
CNN 6.13 1.8 1.5
NBC 4.58 1.5 1.1
MSNBC 4.46 1.1 0.8
ABC 3.70 1.0 0.8
CBS 3.01 0.8 0.6
Fox News 2.86 0.6 0.7

Source: The Nielsen Company.

 

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