TV Ratings Friday: Olympics opening ceremony lowest since 1992

olympics-opening-ceremony-ratings-aug-5-16

Broadcast primetime live + same-day ratings for Friday, Aug. 5, 2016

The numbers for Friday are all about the opening ceremony of the Summer Olympics, which were down from previous games:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics Opening Ceremony (NBC) (8-11 p.m.) 7.7/31 27.26
Shark Tank (ABC) – R 0.6/3 2.94
NCIS: Los Angeles (CBS) – R 0.5/2 3.57
Masterchef (FOX) (8-10 p.m.) – R 0.5/2 1.32
Masters of Illusion (The CW) – R 0.2/1 0.85
8:30 p.m. Masters of Illusion (The CW) – R 0.2/1 0.77
9 p.m. What Would You Do? (ABC) 0.6/3 2.68
Hawaii Five-0 (CBS) – R 0.5/2 3.50
Penn & Teller: Fool Us (The CW) – R 0.2/1 0.89
10 p.m. 20/20 (ABC) 0.6/3 3.34
Blue Bloods (CBS) – R 0.5/2 4.15

 

The opening ceremony of the 2016 Summer Olympics drew big ratings — but not nearly as big as some past openings of the games.

Pending updates, NBC’s coverage from Rio (which ran well past the normal end of primetime) scored a 7.7 rating in adults 18-49 and 27.26 million viewers. That’s down significantly from the 12.2 demo rating and 40.65 million who tuned into the opening of London’s Olympics in 2012.

In metered markets, the ceremony’s 16.5/32 among households was the lowest since Barcelona in 1992.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 7.7/31 0.6/3 0.5/2 0.5/2 0.2/1
Total Viewers (millions) 27.26 2.99 3.73 1.32 0.85

 

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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