TV Ratings Saturday: Olympics dominate with first night of competition

olympics-ratings-aug-6-16

Broadcast primetime live + same-day ratings for Saturday, Aug. 6, 2016

The numbers for Saturday, which feature the first full night of competition at the Summer Olympics and not much else:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 5.5/23 19.48
Rush Hour (CBS) 0.2/1 1.70
Last Man Standing (ABC) – R 0.2/1 1.59
Wayward Pines (FOX) (8-10 p.m.) – R 0.2/1 0.58
8:30 p.m. Dr. Ken (ABC) – R 0.2/1 1.28
9 p.m. Criminal Minds: Beyond Borders (CBS) – R 0.3/1 1.73
20/20: In an Instant (ABC) – R 0.3/1 1.79
10 p.m. 48 Hours (CBS) – R 0.4/2 2.62
Boston EMS (ABC) 0.3/1 1.78

 

The first night of competition in primetime at the Olympics completely dominated Saturday’s ratings, as expected. NBC averaged a 5.5 rating in adults 18-49 and 19.48 million viewers, pending updates, with coverage of swimming, men’s gymnastics and other sports.

As was the case with the opening ceremony, however, Saturday’s number trails the same night in London four years ago (8.8, 28.7 million) by a considerable margin.

Network averages:

NBC CBS ABC FOX
Adults 18-49 rating/share 5.5/23 0.3/1 0.3/1 0.2/1
Total Viewers (millions) 19.48 2.02 1.67 0.58

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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