TV Ratings Sunday: Olympics rise but still trail London

olympics-ratings-aug-7-16

Broadcast primetime live + same-day ratings for Sunday, Aug. 7, 2016

The numbers for Sunday are once again dominated by the Olympics, which improved but are still running behind the 2012 games:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. Summer Olympics (NBC) (7-11 p.m.) 9.0/31 29.67
60 Minutes (CBS) 0.6/2 5.59
America’s Funniest Home Videos (ABC) – R 0.5/2 3.05
The Simpsons (FOX) – R 0.3/1 1.09
7:30 p.m. Bob’s Burgers (FOX) – R 0.3/1 0.97
8 p.m. Big Brother (CBS) 1.5/5 5.24
Celebrity Family Feud (ABC) – R 0.6/3 3.68
The Simpsons (FOX) – R 0.4/1 1.10
8:30 p.m. Brooklyn Nine-Nine (FOX) – R 0.3/1 0.87
9 p.m. The $100,000 Pyramid (ABC) – R 0.6/2 3.44
Family Guy (FOX) – R 0.5/2 1.11
Madam Secretary (CBS) – R 0.3/1 2.24
9:30 p.m. The Last Man on Earth (FOX) – R 0.3/1 0.82
10 p.m. Match Game (ABC) – R 0.5/2 2.67
BrainDead (CBS) 0.3/1 1.78

 

Sunday’s Olympics coverage on NBC took a sizable jump in ratings from Saturday’s prime-time numbers. Pending updates, the four-hour block scored a 9.0 rating in adults 18-49 and 29.67 million viewers, a big jump from Saturday’s 5.5 and 19.48 million.

As was the case for the first two nights of the games, however, ratings are down from the 2012 Olympics. Sunday’s audience was about 17 percent smaller than the same night four years ago, although that’s a smaller gap than the first two nights.

The only other originals airing on broadcast Sunday were on CBS: “Big Brother” (1.5) was down a tenth from its fast national rating a week ago (it rose to 1.7 in the finals), and “BrainDead” (0.3) lost 0.2 week to week.

Network averages:

NBC CBS ABC FOX
Adults 18-49 rating/share 9.0/31 0.7/3 0.6/2 0.4/2
Total Viewers (millions) 29.67 3.71 3.21 0.99

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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