TV Ratings Wednesday: Olympics drop, ‘Big Brother’ holds steady

olympics-ratings-aug-10-16

Broadcast primetime live + same-day ratings for Wednesday, Aug. 10, 2016

The numbers for Wednesday include a retreat for the Olympics and consistent ratings for the night’s top entertainment show:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 7.6/27 26.12
Big Brother (CBS) 1.8/6 5.90
Masterchef (FOX) (8-10 p.m.) – R 0.6/2 1.76
Fresh Off the Boat (ABC) – R 0.6/2 2.57
Penn & Teller: Fool Us (The CW) 0.4/1 1.41
8:30 p.m. Fresh Off the Boat (ABC) – R 0.6/2 2.28
9 p.m. Criminal Minds (CBS) – R 0.6/2 2.95
Fresh Off the Boat (ABC) – R 0.6/2 1.95
Whose Line Is It Anyway? (The CW) 0.4/1 1.16
9:30 p.m. Fresh Off the Boat (ABC) – R 0.5/2 1.67
Whose Line Is It Anyway? (The CW) – R 0.3/1 1.07
10 p.m. Modern Family (ABC) – R 0.5/2 1.82
American Gothic (CBS) 0.4/2 2.38
10:30 p.m. Black-ish (ABC) – R 0.5/2 1.72

 

With the women’s gymnastics competition off Wednesday, ratings for the Olympics came down a considerable amount from Tuesday’s highs. NBC’s prime-time coverage averaged a 7.6 rating among adults 18-49 and 26.12 million viewers, down from the 10.0 and 33.44 million for Tuesday.

The decline mirrors what happened on the same day from the 2012 Olympics. As has been the case throughout the first week, the 2016 games are trailing four years ago.

Elsewhere, “Big Brother” held its 1.8 from last week for CBS, although “American Gothic” slipped a tenth of a point to 0.4. “Penn & Teller: Fool Us” (0.4) and “Whose Line Is It Anyway?” (0.4) were on par with last week.

Network averages:

NBC CBS FOX ABC CW
Adults 18-49 rating/share 7.6/27 0.9/3 0.6/2 0.6/2  0.4/1
Total Viewers (millions) 26.12 3.74 1.76 2.00 1.26

 

Late night: NBC’s shows are off for the Olympics, and ABC and CBS are in reruns.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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