TV Ratings Friday: Summer Olympics continue to land on top

olympics track august 12 2016

Broadcast primetime live + same-day ratings for Friday, Aug. 12, 2016

Note: Pre-emptions for NFL preseason games on local channels could result in greater adjustments than usual for all networks.

The numbers for Friday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 6.3/25 23.9
Shark Tank (ABC) – R 0.9/4 4.06
NCIS: Los Angeles (CBS) – R 0.7/3 4.57
Major League Baseball (FOX) (8-10 p.m.) 0.5/2 1.83
Masters of Illusion (The CW) – R 0.3/1 1
8:30 p.m. Masters of Illusion (The CW) – R 0.3/1 0.96
9 p.m. What Would You Do? (ABC) 0.9/4 3.68
Hawaii Five-0 (CBS) – R 0.7/3 4.44
Penn & Teller: Fool Us (The CW) – R 0.3/1 1.03
10 p.m. 20/20 (ABC) 0.9/4 4.36
Blue Bloods (CBS) – R 0.6/3 4.48


NBC’s coverage of the 2016 Summer Olympics continued to land on top in the Friday ratings this week, with the games scoring an average rating of 6.3 in adults 18-49 throughout the night. This was predictably down from its opening ceremony ratings in the previous week as well, and the lowest rated competitive night of the games so far.

Outside of the olympics, ABC scored consistent 0.9s with all three of its programs throughout the night, while FOX’s MLB coverage landed a 0.5 average rating.

Network averages:

Adults 18-49 rating/share 6.3/25 0.9/4 0.7/3 0.5/2 0.3/1
Total Viewers (millions) 23.90 4.03 4.50 1.83 0.99


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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