Friday final ratings: Olympics adjust up, plus NFL preseason adjustments

olympics track august 12 2016

Final broadcast primetime live + same-day ratings for Friday, Aug. 12, 2016

Friday’s Summer Olympics telecast on NBC rose a tenth of a point in adults 18-49 from the early ratings to the finals. It finishes with a 6.4 rating.

Per usual with NFL preseason games, local pre-emptions for the other networks caused ratings to adjust down across the board.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 6.4/25 24.02
Shark Tank (ABC) – R 0.7/3 3.18
NCIS: Los Angeles (CBS) – R 0.5/2 3.57
Major League Baseball (FOX) (8-10 p.m.) 0.3/1 1.02
Masters of Illusion (The CW) – R 0.2/1 0.74
8:30 p.m. Masters of Illusion (The CW) – R 0.2/1 0.69
9 p.m. What Would You Do? (ABC) 0.6/2 2.65
Hawaii Five-0 (CBS) – R 0.5/2 3.56
Penn & Teller: Fool Us (The CW) – R 0.2/1 0.77
10 p.m. 20/20 (ABC) 0.7/3 3.38
Blue Bloods (CBS) – R 0.5/2 4.03


Network averages:

Adults 18-49 rating/share 6.4/25 0.7/3 0.5/2 0.3/1 0.2/1
Total Viewers (millions) 24.01 3.07 3.72 1.03 0.74


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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