TV Ratings Wednesday: Olympics go low, ‘Big Brother’ holds steady

olympics-ratings-aug-17-16

Broadcast primetime live + same-day ratings for Wednesday, Aug. 17, 2016

The numbers for Wednesday feature the second-lowest ratings for the Olympics thus far and a steady performance from the night’s top non-sports show:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 5.8/22 20.54
Big Brother (CBS) 1.8/7 5.85
Masterchef (FOX) (8-10 p.m.) – R 0.6/3 1.94
The Real O’Neals (ABC) – R 0.5/2 2.47
Penn & Teller: Fool Us (The CW) 0.3/1 1.49
8:30 p.m. The Real O’Neals (ABC) – R 0.5/2 1.98
9 p.m. Criminal Minds (CBS) – R 0.6/2 2.96
The Real O’Neals (ABC) – R 0.5/2 1.89
My Last Days (The CW) – P 0.2/1 0.55
9:30 p.m. The Real O’Neals (ABC) – R 0.5/2 1.74
10 p.m. Modern Family (ABC) – R 0.6/2 2.01
American Gothic (CBS) 0.4/1 2.37
10:30 p.m. Black-ish (ABC) – R 0.6/2 1.94

 

The Olympics fell to their second-lowest ratings of the 2016 games on Wednesday. The 5.8 rating among adults 18-49 and 20.54 million viewers is the weakest performance since the first night of competition on Aug. 6, which drew a 5.5 in the 18-49 demo.

Also Wednesday, “Big Brother” was even week to week at 1.8, as was “American Gothic” at 0.4. The premiere of The CW’s docuseries “My Last Days” posted a 0.2.

Network averages:

NBC CBS FOX ABC CW
Adults 18-49 rating/share 5.8/22 0.9/3 0.3/2 0.5/2  0.3/1
Total Viewers (millions) 20.54 3.73 1.94 2.00 1.02

 

Late night: NBC’s shows are off for the Olympics, and ABC and CBS are in reruns.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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