TV Ratings Thursday: Olympics slip a little more

olympics-ratings-aug-18-16

Broadcast primetime live + same-day ratings for Thursday, Aug. 18, 2016

Note: Pre-emptions for NFL preseason games on local channels could result in greater adjustments than usual for ABC, CBS, The CW and FOX.

The numbers for Thursday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 5.7/21 20.50
The Big Bang Theory (CBS) – R 1.4/6 6.68
BattleBots (ABC) – R 0.8/3 2.99
Rosewood (FOX) – R 0.8/3 3.31
Legends of Tomorrow (The CW) – R 0.3/1 0.97
8:30 p.m. Life in Pieces (CBS) – R 1.2/5 5.24
9 p.m. Big Brother (CBS) 1.9/7 6.12
Bones (FOX) – R 0.8/3 3.26
The $100,000 Pyramid (ABC) – R 0.6/2 2.79
My Last Days (The CW) 0.2/1 0.77
10 p.m. Code Black (CBS) – R 0.8/3 3.40
Match Game (ABC) – R 0.6/2 2.73

 

Usain Bolt’s third consecutive gold medal in the 200-meter dash didn’t do much for NBC’s Olympics ratings Thursday night. The games averaged a 5.7 rating among adults 18-49 and 20.5 million viewers, down slightly from Wednesday and the lowest preliminary numbers since the first night of competition.

Ratings for the other networks are subject to greater changes than usual as NFL preseason games aired on several local affiliates. Currently “Big Brother” sits at 1.9 for CBS; last week it adjusted down a tenth (1.8 to 1.7) in the finals after pre-emptions were factored out.

Network averages:

NBC CBS FOX ABC CW
Adults 18-49 rating/share 5.7/22 1.3/5 0.8/3 0.7/2 0.3/1
Total Viewers (millions) 20.50 5.16 3.29 2.84 0.87

 

Late night: NBC’s shows are off for the Olympics, and ABC and CBS are in reruns.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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