TV Ratings Friday: ‘Superstore’ gets a nice Olympic bounce

superstore-olympics-ratings-aug-19-16

Broadcast primetime live + same-day ratings for Friday, Aug. 19, 2016

Note: Pre-emptions for NFL preseason games on ABC and CBS affiliates could result in greater adjustments than usual for those networks.

The numbers for Friday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-10:30 p.m.) 4.7/20 18.14
Big Brother (CBS) 1.5/7 5.37
Shark Tank (ABC) – R 0.6/3 3.07
Masterchef (FOX) (8-10 p.m.) – R 0.5/2 1.56
Masters of Illusion (The CW) – R 0.2/1 0.98
8:30 p.m. Masters of Illusion (The CW) – R 0.2/1 0.88
9 p.m. Hawaii Five-0 (CBS) – R 0.8/3 4.13
What Would You Do? (ABC) 0.7/3 2.99
My Last Days (The CW) – F 0.2/1 0.61
10 p.m. Blue Bloods (CBS) – R 0.8/3 4.93
20/20 (ABC) 0.7/3 3.62
10:30 p.m. Superstore (NBC) – S 3.3/13 10.90

 

There was good news and bad news for NBC on Friday. The bad news: The Summer Olympics posted their lowest ratings of the games, falling below 20 million viewers (18.14 million) and posting a 4.7 rating in adults 18-49, about a point lower than the previous low.

The good news: A special episode of “Superstore” pulled in its best numbers ever with a 3.3 in the 18-49 demographic and 10.9 million viewers. Its previous high was a 2.0 and 7.2 million viewers for the series premiere.

A special “Big Brother” on CBS scored a 1.5, pending updates.

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 4.5/19 1.0/4 0.7/3 0.5/2 0.2/1
Total Viewers (millions) 17.10 4.81 3.22 1.56 0.77

 

Late night: NBC’s shows are off for the Olympics, and CBS and NBC are in reruns.

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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