TV Ratings Saturday: Olympics limp home with lowest ratings of the games

olympics-ratings-aug-20-16

Broadcast primetime live + same-day ratings for Saturday, Aug. 20, 2016

Note: Pre-emptions for NFL preseason games on ABC, CBS and FOX could result in greater adjustments than usual.

The numbers for Saturday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Summer Olympics (NBC) (8-11 p.m.) 3.5/15 14.55
Last Man Standing (ABC) – R 0.5/2 2.56
Rush Hour (CBS) – F 0.5/2 2.53
Hotel Hell (FOX) (8-10 p.m.) – R 0.5/2 1.59
8:30 p.m. Dr. Ken (ABC) – R 0.5/2 2.20
9 p.m. 20/20: In an Instant (ABC) – R 0.5/2 2.39
48 Hours (CBS) – R 0.4/2 2.50
10 p.m. Boston EMS (ABC) 0.6/2 2.49
48 Hours (CBS) – R 0.5/2 3.24

 

The final night of competition in the 2016 Summer Olympics was not a good one in terms of TV ratings. NBC’s coverage posted a 3.5 rating in adults 18-49 and 14.55 million viewers, the lowest of the games by a pretty wide margin.

The previous low was 4.7 in adults 18-49 and 18.14 million in Friday’s fast nationals. Saturday’s numbers, pending updates, represent declines of 25 percent in the demo and 20 percent in viewers.

Network averages:

NBC ABC CBS FOX
Adults 18-49 rating/share 3.5/15 0.5/2 0.5/2 0.5/2
Total Viewers (millions) 14.55 2.42 2.75 1.59

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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