TV Ratings Sunday: Olympics close low, don’t give ‘The Voice’ much lift

voice-ratings-aug-21-2016

Broadcast primetime live + same-day ratings for Sunday, Aug. 21, 2016

The numbers for Sunday include a low rating for the closing of the Summer Olympics and, consequently, not much of a bounce for a “Voice” special:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. Rio Gold (NBC) 2.5/10 10.78
60 Minutes (CBS) 0.7/3 6.77
America’s Funniest Home Videos (ABC) – R 0.6/3 3.64
The Simpsons (FOX) – R 0.4/2 1.19
7:30 p.m. Bob’s Burgers (FOX) – R 0.5/2 1.17
8 p.m. Summer Olympics Closing Ceremony (NBC) (8-10:30 p.m.) 4.0/14 16.85
Big Brother (CBS) 1.8/7 5.92
Celebrity Family Feud (ABC) 1.1/4 5.55
The Simpsons (FOX) – R 0.6/2 1.46
8:30 p.m. Brooklyn Nine-Nine (FOX) – R 0.5/2 1.21
9 p.m. The $100,000 Pyramid (ABC) 1.0/4 4.82
Family Guy (FOX) – R 0.6/2 1.42
Madam Secretary (CBS) – R 0.4/1 2.43
9:30 p.m. The Last Man on Earth (FOX) – R 0.4/1 1.04
10 p.m. Match Game (ABC) 0.9/4 4.21
BrainDead (CBS) 0.3/1 1.99
10:30 p.m. The Voice (NBC) – S 2.7/10 10.41

 

The end of the Summer Olympics completed the overall downward trend of the past week. The closing ceremony did rise a little from Saturday’s numbers, but its 4.0 rating in adults 18-49 and 16.85 million viewers (pending updates) were the second-lowest of this Olympiad.

Following the ceremony a special edition of “The Voice” didn’t get much of a lift. The half-hour show drew a 2.7 in the 18-49 demographic, only 0.2 above its Monday average from the spring.

“Big Brother’s” 1.8 rating was the best among the other broadcast networks, holding even with its performance a week earlier.  “Celebrity Family Feud” (1.1) was also even with the previous week, while “The $100,000 Pyramid” (1.0) and “Match Game” (0.9) both rose a bit.

Network averages:

NBC ABC CBS FOX
Adults 18-49 rating/share 3.5/13 0.9/3 0.8/3 0.5/2
Total Viewers (millions) 14.53 4.55 4.28 1.25

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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