Sunday final ratings: Olympics, ‘Big Brother,’ ‘Celebrity Family Feud’ adjust up


Final broadcast primetime live + same-day ratings for Sunday, Aug. 21, 2016

The closing ceremony of the Summer Olympics was one of several shows to adjust up from its early ratings on Sunday. The ceremony adjusted up a tenth of a point to a 4.1 in adults 18-49, while “Rio Gold” preceding it moved up two tenths to a 2.7.

CBS’ “Big Brother” (1.9) and ABC’s “Celebrity Family Feud” (1.2) each adjusted up a tenth, as did a “Family Guy” rerun (0.7) on FOX. A “Madam Secretary” repeat on CBS adjusted down a tenth to 0.3.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. Rio Gold (NBC) (7-8:06 p.m.) 2.7/11 11.54
60 Minutes (CBS) 0.7/3 6.94
America’s Funniest Home Videos (ABC) – R 0.6/3 3.56
The Simpsons (FOX) – R 0.4/2 1.19
7:30 p.m. Bob’s Burgers (FOX) – R 0.5/2 1.16
8 p.m. Summer Olympics Closing Ceremony (NBC) (8:06-10:30 p.m.) 4.1/15 17.03
Big Brother (CBS) 1.9/7 5.95
Celebrity Family Feud (ABC) 1.2/5 5.63
The Simpsons (FOX) – R 0.6/2 1.48
8:30 p.m. Brooklyn Nine-Nine (FOX) – R 0.5/2 1.23
9 p.m. The $100,000 Pyramid (ABC) 1.0/4 4.83
Family Guy (FOX) – R 0.7/2 1.40
Madam Secretary (CBS) – R 0.3/1 2.44
9:30 p.m. The Last Man on Earth (FOX) – R 0.4/1 1.03
10 p.m. Match Game (ABC) 0.9/4 4.26
BrainDead (CBS) 0.3/1 2.02
10:30 p.m. The Voice (NBC) – S 2.7/10 10.34


Network averages:

Adults 18-49 rating/share 3.6/14 0.9/3 0.8/3 0.5/2
Total Viewers (millions) 14.82 4.57 4.34 1.25


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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