Thursday final ratings: NFL preseason on NBC adjusts up

nfl-preseason-nbc-ratings-aug-25-16

Final broadcast primetime live + same-day ratings for Thursday, Aug. 25, 2016

NBC’s coverage of an NFL preseason game adjusted up in the final nationals from Thursday’s early ratings. The game finished with a 1.8 rating in adults 18-49.

Several reruns on CBS and FOX adjusted down with pre-emptions for local NFL broadcasts. “Big Brother,” however,” was unchanged at 1.9.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NFL Preseason Football (NBC) (8:07-11 p.m.) 1.8/7 5.95
The Big Bang Theory (CBS) – R 1.4/6 7.34
BattleBots (ABC) 0.8/3 3.43
Rosewood (FOX) – R 0.4/2 1.86
Legends of Tomorrow (The CW) – R 0.2/1 0.73
8:30 p.m. Life in Pieces (CBS) – R 1.1/4 5.35
9 p.m. Big Brother (CBS) 1.9/7 6.09
Bones (FOX) – R 0.5/2 2.56
The $100,000 Pyramid (ABC) – R 0.7/3 3.39
Beauty and the Beast (The CW) 0.2/1 0.67
10 p.m. Code Black (CBS) – R 0.7/3 3.74
Match Game (ABC) – R 0.8/3 3.30

 

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 1.8/7 1.3/5 0.8/3 0.4/2 0.2/1
Total Viewers (millions) 5.95 5.39 3.37 2.21 0.70

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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