TV Ratings Saturday: NFL Preseason and UFC win the night

ufc fight night august 27 2016

Broadcast primetime live + same-day ratings for Saturday, Aug. 27, 2016

Note: CBS’ live national coverage of the NFL preseason, plus local pre-emptions on NBC and FOX affiliates, could result in greater adjustments than usual for those networks.

The numbers for Saturday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NFL Preseason Football (CBS) (8-11 p.m.) 1.0/4 4.28
UFC Fight Night (FOX) (8-10 p.m.) 0.8/3 2.22
America’s Got Talent (NBC) – R 0.5/2 2.83
Last Man Standing (ABC) – R 0.5/2 2.51
8:30 p.m. Dr. Ken (ABC) – R 0.4/2 2.12
9 p.m. Boston EMS (ABC) 0.5/2 2.45
Aquarius (NBC) 0.4/2 2.1
10 p.m. Boston EMS (ABC) – F 0.5/2 2.59
Aquarius (NBC) 0.3/1 1.6

 

CBS’ coverage of the NFL preseason games gave the network the top spot in the Saturday ratings this week, with an average 1.0 rating  in adults 18-49 throughout three hours. FOX’s broadcast of UFC Fight Night followed closely behind as well with a 0.8 average.

“Boston EMS” scored two consistent 0.5s for ABC also, while “Aquarius” raked in a 0.4 and a 0.3 throughout two hours for NBC.

Network averages:

NBC ABC CBS FOX
Adults 18-49 rating/share 0.4/2 0.5/2 1.0/4 0.8/3
Total Viewers (millions) 2.17 2.42 4.28 2.22

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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