TV Ratings Sunday: ‘Big Brother’ beats NFL preseason


Broadcast primetime live + same-day ratings for Sunday, Aug. 28, 2016

Note: Live NFL coverage on NBC and FOX could result in greater adjustments than usual for those networks.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (FOX) 1.7/7 5.45
60 Minutes (CBS) 0.9/4 7.83
The Timeline: Peyton Manning 2013 (NBC) – S 0.8/3 3.32
WE Day (ABC) – S 0.3/1 1.86
7:30 p.m. The Simpsons (FOX) – R 1.2/5 3.35
8 p.m. Big Brother (CBS) 2.0/7 6.81
NFL Preseason Football (NBC) (8-11 p.m.) 1.7/6 5.58
The Simpsons (FOX) – R 1.1/4 2.56
Celebrity Family Feud (ABC) 1.0/4 5.67
8:30 p.m. Brooklyn Nine-Nine (FOX) – R 0.8/3 1.72
9 p.m. The $100,000 Pyramid (ABC) – F 1.0/4 5.56
Family Guy (FOX) – R 0.8/3 2.03
Madam Secretary (CBS) – R 0.5/2 3.25
9:30 p.m. The Last Man on Earth (FOX) – R 0.6/2 1.46
10 p.m. Match Game (ABC) 0.9/4 4.80
BrainDead (CBS) 0.3/1 2.27


Sunday’s “Big Brother” continued the show’s solid ratings week by leading the night among adults 18-49. The episode drew a 2.0 rating in the demographic for CBS, topping a preseason NFL telecast on NBC (1.7, pending updates). NBC did, however, lead the night as its numbers were more consistent.

ABC’s “$100,000 Pyramid” finale (1.0) and “Match Game” (0.9) were even with last week’s ratings, while “Celebrity Family Feud” fell a tenth of a point to 1.0.

Network averages:

Adults 18-49 rating/share 1.5/5 1.0/4 0.9/3 0.8/3
Total Viewers (millions) 5.02 2.76 5.04 4.47


: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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