Thursday final ratings: NFL opener adjusts up, still off from 2015

nfl-kickoff-ratings-sept-8-16

Final broadcast primetime live + same-day ratings for Thursday, Sept. 8, 2016

The first NFL game of the season predictably adjusted up from Thursday’s preliminary ratings, but not enough to match the 2015 opener.

NBC’s coverage of the game finished with a 9.5 rating in adults 18-49 and 25.19 million viewers, down from a 10.3 and 27.4 million last year. The network says that adding in live streaming, the total audience for the game was 25.4 million.

Everything on the other networks held its fast national rating in the finals.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NFL Kickoff Special (NBC) (8-8:41 p.m.) 4.3/19 12.74
The Big Bang Theory (CBS) – R 1.2/5 6.38
The $100,000 Pyramid (ABC) – R 0.7/3 4.13
Rosewood (FOX) – R 0.4/2 1.92
Legends of Tomorrow (The CW) – R 0.2/1 0.71
8:30 p.m. NFL Football (NBC) (8:41-11:53 p.m.) 9.4/33 25.19
Life in Pieces (CBS) – R 0.8/3 4.05
9 p.m. Big Brother (CBS) 1.7/6 5.65
The $100,000 Pyramid (ABC) – R 0.6/2 3.62
Bones (FOX) – R 0.5/2 2.44
Beauty and the Beast (The CW) 0.2/1 0.70
10 p.m. Match Game (ABC) – R 0.6/2 2.82
Code Black (CBS) – R 0.5/2 3.14

 

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 8.5/29 1.1/4 0.6/2 0.5/2 0.2/1
Total Viewers (millions) 23.00 4.67 3.52 2.18 0.71

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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