Thursday final ratings: NFL adjusts up, down from last season’s Thursday opener

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Final broadcast primetime live + same-day ratings for Thursday, Sept. 15, 2016

“Thursday Night Football” adjusted up substantially from the early ratings for CBS Thursday, but the game was well off of the 2015 debut for the NFL’s Thursday slate.

The game (simulcast on NFL Network) scored a 5.4 in adults 18-49, down two full points from the 7.5 for last season’s Thursday opener. All other shows held their fast national ratings.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NFL Thursday Night Kickoff (CBS) (8-8:27 p.m.) 2.2/9 7.50
Superstore (NBC) – R 0.8/3 3.19
Grey’s Anatomy (ABC) – R 0.6/2 3.27
Rosewood (FOX) – R 0.6/2 2.25
The Flash (The CW) – R 0.3/1 0.87
8:30 p.m. Thursday Night Football (CBS) (8:27-11:35 p.m.) 5.4/21 15.39
Superstore (NBC) – R 0.8/3 2.67
9 p.m. Superstore (NBC) – R 0.8/3 2.67
Grey’s Anatomy (ABC) – R 0.7/3 3.51
Bones (FOX) – R 0.4/1 2.08
Beauty and the Beast (The CW) – Series finale 0.2/1 0.70
9:30 p.m. Superstore (NBC) – R 0.8/3 2.68
10 p.m. Chicago Med (NBC) – R 0.7/3 3.16
How to Get Away with Murder (ABC) – R 0.5/2 2.32

 

Network averages:

CBS NBC ABC FOX CW
Adults 18-49 rating/share 5.0/19 0.8/3 0.6/2 0.5/2 0.3/1
Total Viewers (millions) 14.40 2.92 3.04 2.17 0.78

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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