TV Ratings Thursday: ‘Thursday Night Football’ slips, ‘Beauty and the Beast’ goes out quietly

beauty-and-the-best-finale-ratings-sept-15-16

Broadcast primetime live + same-day ratings for Thursday, Sept. 15, 2016

Note: CBS’ live NFL coverage will result in greater adjustments than usual for the network in the final nationals.

The numbers for Thursday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NFL Thursday Night Kickoff (CBS) 2.4/10 8.24
Superstore (NBC) – R 0.8/3 3.26
Grey’s Anatomy (ABC) – R 0.6/2 3.31
Rosewood (FOX) – R 0.6/2 2.29
The Flash (The CW) – R 0.3/1 0.93
8:30 p.m. Thursday Night Football (CBS) (8:30-11 p.m.) 3.8/14 11.44
Superstore (NBC) – R 0.8/3 2.72
9 p.m. Superstore (NBC) – R 0.8/3 2.70
Grey’s Anatomy (ABC) – R 0.7/2 3.46
Bones (FOX) – R 0.4/1 2.11
Beauty and the Beast (The CW) – Series finale 0.2/1 0.73
9:30 p.m. Superstore (NBC) – R 0.8/3 2.68
10 p.m. Chicago Med (NBC) – R 0.7/3 3.10
How to Get Away with Murder (ABC) – R 0.5/2 2.35

 

The debut of “Thursday Night Football” on CBS looks to be down from the 2015 Thursday opener. The New York Jets-Buffalo Bills game posted a 3.8 rating in adults 18-49, pending updates, down a point and a half from the preliminary 5.3 for the same night last year.

The only other original on broadcast for the night was the series finale of “Beauty and the Beast” on The CW. It drew a 0.2 in adults 18-49 and 734,000 viewers, in line with its average for the final season.

Network averages:

CBS NBC ABC FOX CW
Adults 18-49 rating/share 3.6/12 0.8/3 0.6/2 0.5/2 0.3/1
Total Viewers (millions) 10.91 2.93 3.04 2.20 0.83

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.6/7

“Jimmy Kimmel Live” – R: 0.4/2, 1.6/4

“The Late Show with Stephen Colbert”: n/a, delayed by NFL overrun

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.1/4

“Nightline”: 0.3/2, 1.0/3

“The Late Late Show with James Corden”: n/a, delayed

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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